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News and Articles About Content Marketing
How to Experiment With Marketing Without Ruining Your Business
This is not your grandmother's marketing world. Here are tips for how you can engage the potentially awesome techniques of modern marketing.
3 Ways to Optimize Your Startup's Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Treat customers like friends by developing relationships built on shared values and interests.
How to Effectively Use Advertising in Online Videos
With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
5 Reasons Your Small Business Should Start a Podcast Today
Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
Think Like a Journalist to Create Compelling Content That Gets Noticed
Gone are the days of the SEO wizard who could game search engine results with magic words.
4 Tips to Make Sure Your Content Isn't Fluff
You can't establish your expertise by telling people what they already know.
How to Make Your Infographic Stand Out on Mobile
Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
3 Essential Elements Needed to Turn Content Consumers Into Customers
Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Why You Should Skip the Webinar and Start Quizzing Your Audience
The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
5 of the Most-Read Headlines -- And How to Write Your Own
Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
Small Business PR
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
3 Fatal Content-Marketing Mistakes You Need to Avoid
There is marketing gold to be had delivering content that intrigues and informs.
25 Reasons Your Business Should Switch to WordPress
Why do 74 million websites use WordPress but you don't?
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