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News and Articles About Content marketing
Ask the Expert
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
7 Ways the Perfect Host Makes Guest Bloggers Feel Right at Home
Among the most effective strategies for keeping your site lively and fresh is inviting other bloggers to post. Mind you etiquette and you'll build your brand and your network.
Content Marketing Strategies You Can Steal
The best in the biz give their tips on how to be a best-in-class content marketer.
The Top 14 Content Marketing Trends of 2014
From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
The 4 Elements of the Most Persuasive Copy
You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Capture, Engage and Convert Customers With Visual Branding
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
The 3 Goals to Set for Content-Marketing Success
For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Your Content-Delivery Strategy Can't Start and End at Mobile
Focusing on only one experience can quickly lead to your marketing becoming outdated.
4 Essential Pieces of an Awesome Content-Marketing Strategy
To book awareness of your brand, look beyond your blog and create content in these hot formats.
Here are 5 Ways GIFs Can Amplify Your Content
While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Social Media Marketing
5 Tips for Boosting Sales on Pinterest
The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
5 Ways to Increase Your Audience's Time Spent Reading
Even if you create great content on your site, it won't matter much if no one actually spends time with it.
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