Content Strategy http://www.entrepreneur.com/topic/content-strategy The latest news, videos, and discussion topics on Content Strategy en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 29 Aug 2014 22:00:00 GMT Here is Why Interactives Are the Next Big Thing in Content Marketing If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it. Fri, 29 Aug 2014 22:00:00 GMT http://www.entrepreneur.com/article/236936 http://www.entrepreneur.com/article/236936 Karl Schutz The 3 Elements of an Irresistible Blog, Regardless of Your Budget People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer. Thu, 28 Aug 2014 17:30:00 GMT http://www.entrepreneur.com/article/236821 http://www.entrepreneur.com/article/236821 Pratik Dholakiya Facebook Clamps Down on 'Clickbait' The company says the changes are aimed at preventing spam from drowning out the content users really want to see. Tue, 26 Aug 2014 14:59:00 GMT http://www.entrepreneur.com/article/236830 http://www.entrepreneur.com/article/236830 Benjamin Kabin A Successful Content-Marketing Strategy Goes Far Beyond Page Views With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring. Fri, 22 Aug 2014 23:00:00 GMT http://www.entrepreneur.com/article/236725 http://www.entrepreneur.com/article/236725 Jon Salm The Trick to Getting Millennials to View Your Content With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention. Fri, 15 Aug 2014 14:30:00 GMT http://www.entrepreneur.com/article/236528 http://www.entrepreneur.com/article/236528 Joe Cardillo Strategic Tips for Writing Contributed Articles PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet. Thu, 14 Aug 2014 10:30:00 GMT http://www.entrepreneur.com/article/236481 http://www.entrepreneur.com/article/236481 Rebekah Epstein Turn Your YouTube Channel into a Full-time Business Supertuber Devin Graham (aka DevinSupertramp) reveals how he became one of the top user-generated video creators. Wed, 13 Aug 2014 17:00:00 GMT http://www.entrepreneur.com/video/236480 http://www.entrepreneur.com/video/236480 Bryan Elliott Consider These 5 Things When Adding Visuals to Social-Media Content Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content. Fri, 08 Aug 2014 15:30:00 GMT http://www.entrepreneur.com/article/236285 http://www.entrepreneur.com/article/236285 Lizetta Staplefoote The Web Is a Content War. Here's How to Win. (Infographic) A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools. Mon, 04 Aug 2014 15:48:00 GMT http://www.entrepreneur.com/article/236182 http://www.entrepreneur.com/article/236182 Catherine Clifford Richard Branson on How to Turn a Business Around There are four common problems that come with taking on an established, but faltering, business. Mon, 04 Aug 2014 14:30:00 GMT http://www.entrepreneur.com/article/235957 http://www.entrepreneur.com/article/235957 Richard Branson The 7 Content-Marketing Trends You Should Be Doing Now In the next 18 months, expect these content-marketing trends to make waves. Get a head start by implementing these strategies now. Fri, 01 Aug 2014 17:30:00 GMT http://www.entrepreneur.com/article/236101 http://www.entrepreneur.com/article/236101 Bryan Lovgren 5 Sources of Online Traffic You're Probably Ignoring It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources. Fri, 01 Aug 2014 10:00:00 GMT http://www.entrepreneur.com/article/236102 http://www.entrepreneur.com/article/236102 Scott Langdon 26 Ways to Bring Your Blog to Life Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started. Wed, 30 Jul 2014 14:00:00 GMT http://www.entrepreneur.com/article/236002 http://www.entrepreneur.com/article/236002 James Parsons How to Grow a Site Into a Successful Venture With Just Content Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content. Tue, 22 Jul 2014 23:00:00 GMT http://www.entrepreneur.com/article/235812 http://www.entrepreneur.com/article/235812 James Parsons 3 Ways to Market Your Content to Millennials Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic. Fri, 18 Jul 2014 22:30:00 GMT http://www.entrepreneur.com/article/235739 http://www.entrepreneur.com/article/235739 Lisa Hoover McGreevy 5 Secrets to Make Your Website Copy 'Pop' With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive. Fri, 18 Jul 2014 22:00:00 GMT http://www.entrepreneur.com/article/235736 http://www.entrepreneur.com/article/235736 Rebecca Rubin 13 Ways to Get Your Emails Noticed and Opened You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers. Tue, 15 Jul 2014 15:30:00 GMT http://www.entrepreneur.com/article/235122 http://www.entrepreneur.com/article/235122 Al Lautenslager How the Library of Congress Images Can Add Pop to Your Fourth of July Posts Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws. Fri, 04 Jul 2014 17:00:00 GMT http://www.entrepreneur.com/article/235315 http://www.entrepreneur.com/article/235315 Nate Birt Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas. When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing. Fri, 27 Jun 2014 20:30:00 GMT http://www.entrepreneur.com/article/235175 http://www.entrepreneur.com/article/235175 Rob Biesenbach The 4 Questions You Must Answer When Launching a Content Project Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars. Thu, 26 Jun 2014 17:30:00 GMT http://www.entrepreneur.com/article/235113 http://www.entrepreneur.com/article/235113 Joe Pulizzi