In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.
There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
Here are three tips to optimize your online PR content for greater reach, readership and results.
When crafting that message, understanding what not to say is every bit as important as what you do say.
Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
According to this 'New York Times' bestseller author, we have been doing it all wrong.
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
Without a sturdy understanding of the blog basics, a business's content marketing may get derailed.
Nothing empties the mind faster than the proverbial blank page but by listening carefully you'll find people are constantly suggesting topics.
Have you thought about how much competition you face for the eyes and ears of your target audience?
Here's why you click 'like' you like mean it.
Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.
Here are a few ways you can leverage content to increase sales conversations.
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© 2015 Entrepreneur Media, Inc.