Content Strategy

News and Articles About Content Strategy

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales
Content marketing

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
Justin Rezvani
YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
YouTube

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Laura Entis
Successful Content Marketers Do These 5 Things Differently
Content marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
Pratik Dholakiya
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Vikas Lalwani
6 Ways to Become an Outstanding Writer
Writing

6 Ways to Become an Outstanding Writer

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
Kelsey Meyer
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Storytelling

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Craig Cincotta
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Content marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Ann Smarty
Motor Trend Magazine on Creating Awesome Content for YouTube
YouTube

Motor Trend Magazine on Creating Awesome Content for YouTube

High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
Bryan Elliott
Create a New Market Category by Courting Analysts Your Customers Respect
Marketing Strategies

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.
Anthony Kennada
How Are Your Visitors Engaging With Your Website?
Customer Engagement

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Marie Dean
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Content marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Brett Relander
What LinkedIn's Big Bet on Content Means for B2B Marketers
Linkedin

What LinkedIn's Big Bet on Content Means for B2B Marketers

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.
A Day in the Life of a Successful Social-Media Strategy
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Eric Siu
Here is Why Interactives Are the Next Big Thing in Content Marketing
Interactivity

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people's attention where a boring report wouldn't, interactives are blowing up because they catch people's attention -- and hold it.
Karl Schutz