News and Articles About Content Strategy
People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
The company says the changes are aimed at preventing spam from drowning out the content users really want to see.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
Supertuber Devin Graham (aka DevinSupertramp) reveals how he became one of the top user-generated video creators.
Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
There are four common problems that come with taking on an established, but faltering, business.
In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.
Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.
Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
Entrepreneurs, local or global, can learn from how organizers of the World Cup have deftly leveraged trends in globalization and technology.
Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
How to make a comprehensive social marketing plan.
To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
The key to creating content people will share is thinking why someone will want it.
When building a social media presence for your company, relationships and trust are key.
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