You need to give yourself quick wins with an automated strategy and a checklist.
Content marketing is powerful, but producing the content that makes is work is not easy.
Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.
'As for how to write well,' writes Paul Graham, 'here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary.'
The content you create must be driven by what you want to achieve.
Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Old low-value content may be dragging down your rankings. There's no shame in deleting it.
Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.
Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.
The stress you feel to craft great content comes from a lack of preparation that is easily fixed.
If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Author Anthony Trollope focused on writing in 15-minute intervals each day , three hours per day.
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