Copywriting

News and Articles About Copywriting

There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad
Mistakes

There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad

A good copy editor is a beautiful thing -- especially in the realm of foreign languages.
Geoff Weiss
5 Copywriting Hacks Designed to Give Your Business a Boost
Writing

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Brandon Turner
7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)
Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Barry Feldman
27 Formulas That Can Drive Clicks and Engagement on Social Media
Online Writing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
The 4 Elements of the Most Persuasive Copy
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
3 Steps to Improve Your Ad's Clickthrough Rates
Small Business - Big Impact

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Richard Stokes
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
Struggling to Write? Take a Break from Modern Tech, Like These Famous Writers Do (Infographic)
Small Business - Big Impact

Struggling to Write? Take a Break from Modern Tech, Like These Famous Writers Do (Infographic)

Perhaps your greatest creative ideas will happen away from the keyboard, pen in hand.
Catherine Clifford
5 Secrets to Make Your Website Copy 'Pop'
Web Content

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Rebecca Rubin
8 Writing Strategies for People Who Say They Can't Write
Writing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Catherine Clifford
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes
5 Tips for Producing Direct Mail Copy That Sells
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson
The 5 Key Elements of a Great Direct Mail Sales Piece
Starting a Business

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
Craig Simpson