Copywriting

News and Articles About Copywriting

The 4 Elements of the Most Persuasive Copy
Writing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
3 Steps to Improve Your Ad's Clickthrough Rates
Advertising

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Richard Stokes
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
Struggling to Write? Take a Break from Modern Tech, Like These Famous Writers Do (Infographic)
Infographics

Struggling to Write? Take a Break from Modern Tech, Like These Famous Writers Do (Infographic)

Perhaps your greatest creative ideas will happen away from the keyboard, pen in hand.
Catherine Clifford
5 Secrets to Make Your Website Copy 'Pop'
Web Content

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
8 Writing Strategies for People Who Say They Can't Write
Writing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Catherine Clifford
8 Ways to Write Terrible Online Ads
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Richard Stokes
5 Tips for Producing Direct Mail Copy That Sells
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson
The 5 Key Elements of a Great Direct Mail Sales Piece
Starting a Business

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
Craig Simpson
Marketing

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
Writing Detox: 5 Ways to Better Marketing Copy
Marketing

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
Mikal E. Belicove