Core Values

News and Articles About Core Values

Community Is the Best Company Culture
Culture

Community Is the Best Company Culture

Cultures force employees to conform to rules -- both implicit and explicit -- which breed alienation. To foster inclusivity, build a community guided by shared values.
Matt Cronin
7 Reasons Why the 'Why' Is So Important in Business
Success Strategies

7 Reasons Why the 'Why' Is So Important in Business

Reminding yourself of why you are doing what you do can mean the difference between success and failure.
Kyle Zagrodzky
How the Kid With the Clock Disappointed Us
Personal Values

How the Kid With the Clock Disappointed Us

National introspection about the arrest of an inventive Muslim teen will likely be muted by news his family has left the US and is threatening a lawsuit.
John Rampton
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Data-Driven Marketing

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Scott Willyerd
5 Elements That Shape the Core of a Strong Startup
Ready To Launch

5 Elements That Shape the Core of a Strong Startup

Vision, values, product and engineering, feedback loops and resilience need to be in shape in order for your business to survive.
Alex Iskold
Profit's Not the Only Thing. Businesses Driven By Values Succeed in the Long Run.
Core Values

Profit's Not the Only Thing. Businesses Driven By Values Succeed in the Long Run.

What does a Japanese hotel founded in 705 have in common with today's Tesla Motors? Long-term core values.
Maite Baron
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
Ready To Launch

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Walter Chen
5 Ways to Survey Employees About Company Culture
Company Culture

5 Ways to Survey Employees About Company Culture

Constant feedback from your team is detrimental to cultural success.
Jonathon Ende
Inspire Employee Loyalty With Recognition Rooted in Company Values
Company values

Inspire Employee Loyalty With Recognition Rooted in Company Values

Employees who are rewarded for exemplifing the values of the company tend to stay for the long haul.
Heather R. Huhman
3 Tips for Building a Business That Reflects Your Deepest Values
Core Values

3 Tips for Building a Business That Reflects Your Deepest Values

Entrepreneurs who know their success has benefited employees, customers and community enjoy the greatest satisifacation.
Douglas Wilson
The Key to Rapid Scale? Authentic Core Values.
Small Business - Big Impact

The Key to Rapid Scale? Authentic Core Values.

With hyper-growth, expect massive strains on your team.
Adam Robinson
The Human Element: Your Most Important Business Resource
Employees

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.
Zach Ferres
3 Tips to Align Your Startup's 'Core Value' With Customers'
Ready To Launch

3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.
Jack Holt
What Volkswagen Can Teach You About Values-Based Marketing
Data-Driven Marketing

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Jack Holt