Crowdfunding

Be Savvier About Crowdfunding: What Our Experts Advise
Crowdfunding

Be Savvier About Crowdfunding: What Our Experts Advise

Whether you're investing or fundraising, our experts have tips and tricks to help you maximize the process.
Linda Lacina
Use Kickstarter to Validate Your Million-Dollar Idea
Crowdfunding

Use Kickstarter to Validate Your Million-Dollar Idea

Crowdfunding platforms can be about more than selling concrete commodities.
Meiko Patton
What's Behind Every Great Crowdfunding Campaign?
Ready to Launch

What's Behind Every Great Crowdfunding Campaign?

Experts from our Ready to Launch event unlock the secret to an effective campaign.
Carly Okyle
First Time Crowdfunding? Here's What You Need to Know.
Business Plans

First Time Crowdfunding? Here's What You Need to Know.

A quick primer on the pros and cons of crowdfunding your new venture.
The Staff of Entrepreneur Media, Inc.
Want a Piece of the $33B-and-Growing 'Internet-of-Things' Market?
Internet of Things

Want a Piece of the $33B-and-Growing 'Internet-of-Things' Market?

Executives from crowdfunding site Indiegogo and a connected-home product company share five tips for success.
Kate Drane and Jason Domangue
Baggage Blues No More: A Smart Suitcase Raises $1 Million on Indiegogo
IndieGoGo

Baggage Blues No More: A Smart Suitcase Raises $1 Million on Indiegogo

A team of engineers, entrepreneurs, and industrial designers are working to reinvent the suitcase.
Catherine Clifford
How Crowdfunding Is Changing the Fashion Business
Fashion

How Crowdfunding Is Changing the Fashion Business

There's an alternative to mass-produced, off-the-rack retail, and it starts with crowdfunding.
Elizabeth Bates
Meet the Producers Behind Indiegogo's Highest-Funded Film
Business Unusual

Meet the Producers Behind Indiegogo's Highest-Funded Film

Rooster Teeth Productions is the innovative company behind the internationally popular online animation videos you haven't heard of...yet.
Jason Ankeny
Who Invests in Private Companies and How Do You Reach Them?
Investing

Who Invests in Private Companies and How Do You Reach Them?

Now is an unrivaled time to be an entrepreneur seeking financing. Here are some routes to taking advantage.
Joanna Schwartz
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
Stephen Key
With Help From Zuck, This Campaign Just Became Indiegogo's Most Funded Project Yet
Crowdfunding

With Help From Zuck, This Campaign Just Became Indiegogo's Most Funded Project Yet

Code.org launched a crowdfunding campaign in October that has raised nearly $3 million and counting.
Catherine Clifford
6 Ways to Fulfill Your Crowdfunding Promises
Crowdfunding

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Andrew Thomas
This Gizmo Wants to Make Your Shower 'Smart,' Cutting Your Water Use In Half
Crowdfunding

This Gizmo Wants to Make Your Shower 'Smart,' Cutting Your Water Use In Half

A crowdfunding campaign for the Eva Smart Shower launched on Indiegogo this week.
Catherine Clifford
5 Essentials for a Successful Crowdfunding Campaign
Crowdfunding

5 Essentials for a Successful Crowdfunding Campaign

Crowdfunding is the sweat equity of financing. Every company, no matter how small, can succeed but it requires a lot of work.
Seymour Segnit

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.    

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