Cupcakes

Thought Leaders

How an Iowa Bakery Owner Built a Franchise From Scratch

Scratch Cupcakery founder Natalie Brown has grown her business with a customer-first philosophy (and an excellent product, too).

Entrepreneurs

In Good Taste: Elaf Patel, Founder, Sugargram

Founded by Elaf Patel in 2019, Sugargram offers bite-sized cupcakes that showcase both flavor and, wait for it, personality.

Starting a Business

When He's Not Booking Criminals, He's Baking Cupcakes. How This Police Chief Turned a Hobby Into a Business.

George Hesse is keeping residents of his town safe and well-fed with Copcakes Arresting Appetites.

Thought Leaders

How Getting Fired Turned Into Sweet Success for This Entrepreneur

After being let go from her advertising firm, Melissa Ben-Ishay went home, baked 250 cupcakes and began her entrepreneurial journey.

Franchise

This Franchisee Takes the (Cup)Cake for Making Customers' Celebrations Sweet

Marina Lee traveled the world for Cisco before settling in North Carolina to open her own mini-chain of Gigi's Cupcakes bakeries.

Entrepreneurs

Five Minutes with Entrepreneur Raki Phillips, Co-founder of SugarMoo

SugarMoo comes with a promise that you can order any of its desserts online, have it delivered anywhere in Dubai in 90 minutes or less

Franchise

Aiming to Be More Than Just Cupcakes, Crumbs Ventures Into Breakfast

Marcus Lemonis is bringing a limited breakfast menu to select Crumbs locations.

Thought Leaders

Take It From a Cupcake Maker: True Entrepreneurs Are Comfortable Being Uncomfortable

The founder of Gigi's Cupcakes spills on getting vulnerable on 'Undercover Boss,' her cupcake company's explosive growth and why she has never shied away from taking risks.

Branding

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.

Franchise

Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'

Franchise

Dessert, Re-Designed

American food franchises are offering treats that satisfy refined tastes.

Franchise

Crumbs Buyer's Bid Goes Unchallenged as Chain Prepares to Emerge From Bankruptcy

Lemonis Fischer's $6.5 million bid for the cupcake chain went unchallenged by the public, meaning the final sale of the company is less than a week away.

Business News

Crumbs Could Get Reprieve Thanks to Investor Group

The recently shuttered cupcake chain could stay open with financing help from an investor group.

Franchise

Cupcake Chain Crumbs Closes All Stores

A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.