Customer Acquisition

Growth Strategies

Amplifying Your Marketing: How Client Acquisition Systems Are The Key To Attracting Consistent New Business

We must learn to effectively position ourselves in front of those who need what we have to offer, and this requires implementing client acquisition systems that work.

Thought Leaders

Why (and When) Customer Lifecycle Automation is Critical in Your Business

Many business owners understand the need to use automation to grow, but there's not as much awareness about implementing customer lifecycle automation.

Marketing

Why This Business Metric is Crucial to Understanding Your Business

In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.

Growing a Business

This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.

Growing a Business

Why Problems Are More Powerful Than Products

Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.

Growing a Business

5 Reasons Small Businesses Should Consider Mergers and Acquisitions

There are several avenues (and reasons) for a small company to level-up through a merger or an acquisition.

Marketing

The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs

Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Thought Leaders

Interested in a Rapid Path to Business Ownership and CEO Status? Follow This Investment Method

This model is a means for entrepreneurs to venture into new fields and acquisitions.

Buying / Investing in Business

How To Find Success During Search Fund Launches

Search funds provide a means for entrepreneurs to search for, acquire, manage and grow a company.

Thought Leaders

What a Baking Contest Taught Me About Finding Customers

Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.

Growing a Business

Why Growth Strategy for Your Brand Needs to Revolve Around High-Value User Acquisition

Quick wins are great in UA, but it's better to think long-term and focus on people that demonstrate greater lifetime value.

Leadership

The Equalizing Factor

The next 3-5 years will remain a very exciting time to be a founder given the funding landscape, access to technology but what will be a challenge for founders is recruiting & retaining good talent and living up to valuation expectations: Prantik Mazumdar

Growth Strategies

Top Ways D2C Sellers Can Prepare Themselves For the Upcoming Festive Season

As the festive season brings a flurry of orders, increased customer queries, skyrocketing order volumes, and return requests alongside the heightened sales and revenue, managing all of it efficiently can be an overwhelming task

Thought Leaders

Dear Brit: 'How Do I Actually Reach New Customers?'

Brit Morin shares her three key strategies for defining a target audience and communicating with it.