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Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
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What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Collecting these important details can help you convert leads to customers as effectively as possible.
Why Big Data Is Your Key to Beefing Up Customer Engagement
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
How Rapportive Helps Businesses Manage Customer Relationships
The company's Gmail add-on makes for a sleek social CRM tool.
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5 Ways to Build a Solid Email Marketing List
Keeping in touch with your best prospects will draw them back to your website to buy.
Tracking Small Business Data with Adobe's FormsCentral
To corral the massive amounts on business information you get each day, Adobe helps you create customized forms.
How to Expand a Contact Database to Find More Customers
Consider these tips for building a robust contact list on a budget.
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