Customer Engagement http://www.entrepreneur.com/topic/customer-engagement The latest news, videos, and discussion topics on Customer Engagement en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 16 Sep 2014 19:30:00 GMT 3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling. Tue, 16 Sep 2014 19:30:00 GMT http://www.entrepreneur.com/article/237454 http://www.entrepreneur.com/article/237454 Ann Smarty 4 Customer Personalities Your Sales Team Wants to Reach Learn how to customize marketing strategies to approach each type of potential buyer. Tue, 09 Sep 2014 22:30:00 GMT http://www.entrepreneur.com/article/237233 http://www.entrepreneur.com/article/237233 Leslie Stretch How Customer Feedback Can Stymie Innovation Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions. Tue, 09 Sep 2014 19:00:00 GMT http://www.entrepreneur.com/article/237200 http://www.entrepreneur.com/article/237200 Jeff Dyer 5 Ways to Build Bonds With Customers Using the Old-School Telephone Customers just want to pick up the phone when they need help with their problem. Tue, 09 Sep 2014 11:30:00 GMT http://www.entrepreneur.com/article/236924 http://www.entrepreneur.com/article/236924 Clément Delangue How Are Your Visitors Engaging With Your Website? Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement. Mon, 08 Sep 2014 14:00:00 GMT http://www.entrepreneur.com/article/237137 http://www.entrepreneur.com/article/237137 Marie Dean 4 Steps to Identifying -- and Engaging – Your Core Customers For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change. Fri, 05 Sep 2014 21:00:00 GMT http://www.entrepreneur.com/article/237111 http://www.entrepreneur.com/article/237111 Frank Cespedes Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence Businesses need to respect today's informed customers. Thu, 04 Sep 2014 19:30:00 GMT http://www.entrepreneur.com/article/237003 http://www.entrepreneur.com/article/237003 Frank Visgatis To Keep Buyers From Cheating on You, Always Be Loyal to Them Stop thinking 'close the deal' and start thinking 'begin the relationship.' Tue, 02 Sep 2014 11:45:00 GMT http://www.entrepreneur.com/article/236867 http://www.entrepreneur.com/article/236867 Jason Forrest Turn the Distraction of Fantasy Sports Into an Engagement Opportunity Research has shown that employees are spending time managing their teams instead of working, which cost companies big. Wed, 27 Aug 2014 19:30:00 GMT http://www.entrepreneur.com/article/236602 http://www.entrepreneur.com/article/236602 John Brubaker The 7 Key Parts of an Effective Direct Mail Sales Piece When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. Tue, 26 Aug 2014 23:00:00 GMT http://www.entrepreneur.com/article/235828 http://www.entrepreneur.com/article/235828 Craig Simpson To Maximize Your Website, Use 'Psychological Distance' to Your Advantage How your customers perceive your product should determine how you present it to them. Mon, 25 Aug 2014 20:30:00 GMT http://www.entrepreneur.com/article/236681 http://www.entrepreneur.com/article/236681 Liraz Margalit Two Simple Steps to Win Clients Your First Week in Business Execute these low-cost strategies to get your business off the ground immediately. Thu, 21 Aug 2014 11:00:00 GMT http://www.entrepreneur.com/video/236632 http://www.entrepreneur.com/video/236632 Tanya Benedicto Klich Write Headlines That Make Your Customers Take Notice Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines. Fri, 15 Aug 2014 16:30:00 GMT http://www.entrepreneur.com/article/235127 http://www.entrepreneur.com/article/235127 Al Lautenslager The 6 Elements of Persuasion (Infographic) When you want to get your customer to say yes, keep these principles in mind. Wed, 13 Aug 2014 18:40:00 GMT http://www.entrepreneur.com/article/236497 http://www.entrepreneur.com/article/236497 Nina Zipkin The 3 Things You Need to Do When You've Upset Your Customer If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how. Wed, 13 Aug 2014 18:30:00 GMT http://www.entrepreneur.com/article/236388 http://www.entrepreneur.com/article/236388 Tom Borg What You Can Learn About Marketing From an 'Icy' Phenomenon A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe. Tue, 12 Aug 2014 16:00:00 GMT http://www.entrepreneur.com/article/236394 http://www.entrepreneur.com/article/236394 John Brubaker The 4 Elements of a Stellar Sales Piece The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success. Tue, 12 Aug 2014 13:45:00 GMT http://www.entrepreneur.com/article/235829 http://www.entrepreneur.com/article/235829 Craig Simpson Giving Customers More Than They Asked for Is Too Much of a Good Thing Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money. Fri, 08 Aug 2014 18:00:00 GMT http://www.entrepreneur.com/article/236060 http://www.entrepreneur.com/article/236060 Andrew Miller The Rules of Engagement: 5 Ways to Connect on Social Media Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level. Mon, 04 Aug 2014 14:00:00 GMT http://www.entrepreneur.com/article/235995 http://www.entrepreneur.com/article/235995 Ann Tran Dear Entrepreneur, You're Telling the Wrong Story Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention. Fri, 01 Aug 2014 22:00:00 GMT http://www.entrepreneur.com/article/236114 http://www.entrepreneur.com/article/236114 Stephanie Richards