Customer Engagement The latest news, videos, and discussion topics on Customer Engagement en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 02 Sep 2014 11:45:00 GMT To Keep Buyers From Cheating on You, Always Be Loyal to Them Stop thinking 'close the deal' and start thinking 'begin the relationship.' Tue, 02 Sep 2014 11:45:00 GMT Jason Forrest Turn the Distraction of Fantasy Sports Into an Engagement Opportunity Research has shown that employees are spending time managing their teams instead of working, which cost companies big. Wed, 27 Aug 2014 19:30:00 GMT John Brubaker The 7 Key Parts of an Effective Direct Mail Sales Piece When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. Tue, 26 Aug 2014 23:00:00 GMT Craig Simpson To Maximize Your Website, Use 'Psychological Distance' to Your Advantage How your customers perceive your product should determine how you present it to them. Mon, 25 Aug 2014 20:30:00 GMT Liraz Margalit Two Simple Steps to Win Clients Your First Week in Business Execute these low-cost strategies to get your business off the ground immediately. Thu, 21 Aug 2014 11:00:00 GMT Tanya Benedicto Klich Write Headlines That Make Your Customers Take Notice Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines. Fri, 15 Aug 2014 16:30:00 GMT Al Lautenslager The 6 Elements of Persuasion (Infographic) When you want to get your customer to say yes, keep these principles in mind. Wed, 13 Aug 2014 18:40:00 GMT Nina Zipkin The 3 Things You Need to Do When You've Upset Your Customer If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how. Wed, 13 Aug 2014 18:30:00 GMT Tom Borg What You Can Learn About Marketing From an 'Icy' Phenomenon A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe. Tue, 12 Aug 2014 16:00:00 GMT John Brubaker The 4 Elements of a Stellar Sales Piece The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success. Tue, 12 Aug 2014 13:45:00 GMT Craig Simpson Giving Customers More Than They Asked for Is Too Much of a Good Thing Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money. Fri, 08 Aug 2014 18:00:00 GMT Andrew Miller The Rules of Engagement: 5 Ways to Connect on Social Media Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level. Mon, 04 Aug 2014 14:00:00 GMT Ann Tran Dear Entrepreneur, You're Telling the Wrong Story Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention. Fri, 01 Aug 2014 22:00:00 GMT Stephanie Richards How to Make Your Content Go Viral One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring! Fri, 01 Aug 2014 20:00:00 GMT Al Lautenslager To Nurture Business Customer Loyalty, Foster Community Connecting customers with each other to discuss common challenges builds tight bonds with you. Wed, 30 Jul 2014 20:30:00 GMT Mark Woollen Marketing 101: The Art of Storytelling The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness. Tue, 29 Jul 2014 16:30:00 GMT Al Lautenslager 5 Keys to Increasing Your Influence on Social Media As you prepare to launch your company, keep these social-media rules in mind. Mon, 28 Jul 2014 15:00:00 GMT Nina Zipkin Your Answer to Lackluster Customer and Employee Engagement: Add Fun. Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining. Wed, 23 Jul 2014 17:45:00 GMT Catherine Clifford Make Your Marketing Message Stand Out on Social Media Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members. Tue, 22 Jul 2014 19:00:00 GMT Al Lautenslager You're No Little Fish: Stand Out by Dominating Content Marketing Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail. Tue, 22 Jul 2014 18:00:00 GMT Eric Siu