News and Articles About Customer Engagement
This Entrepreneur contributor had 'The Best Seat in the House' at a recent concert where he learned lessons from music that apply equally to business, and life.
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
To get accurate consumer feedback, it's time to look beyond the traditional survey.
In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities into the national spotlight.
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Have you ever considered complaints as a way to impress customers and keep 'em coming back?
If you're serious about your future success and the growth of your business, you have to focus just as much on service as on sales.
Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.
A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Creating valuable products requires getting valuable feedback. Who you talk to early on counts for a whole lot.
'Understand that those reactions that happen around you drive your future more than you do.'