Customer Engagement

News and Articles About Customer Engagement

4 Must-Haves for Headlines That Hook Readers
Control What You Can

4 Must-Haves for Headlines That Hook Readers

Without the right words, your blog posts, flyers and ads may go unnoticed.
Ann Handley
How to Easily Measure Customer Satisfaction
Customer Satisfaction

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
Gregory Ciotti
8 Initiatives to Make Your Customers Loyal Advocates
Customer Engagement

8 Initiatives to Make Your Customers Loyal Advocates

You now need more than loyalty from your customers -- they need to be your cheerleaders.
Martin Zwilling
6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions
Call to Action

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Alex Bashinsky
Legal Tips for Using Customer Testimonials
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
5 Simple Ways to Reach Customers
Customers

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman
5 Ways to Boost Your Business in 2016
Goals

5 Ways to Boost Your Business in 2016

The new year is a good time to look at how you are running your business and how you can do it better.
Ben Simkin
Let's Get Personal: Using Technology to Improve In-Store Customer Experience
Customer Service

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Norm Merritt
Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal
Crowdfunding

Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal

If you're smart about it, your backers are likely to stay with you.
Nina Zipkin
Instagram Is Crushing Twitter and Facebook on Brand Engagement
Instagram

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Catherine Clifford
Sleigh Bells Ring. Are Your Cash Registers?
Customer Engagement

Sleigh Bells Ring. Are Your Cash Registers?

Here are three secrets to holiday success.
Chip R. Bell
How Major Brands Are Using Livestreaming to Market to Millennials
Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
5 Strategies for Understanding Customer Needs While Competing in Digital Retailing
Customer Loyalty

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing

Sure, you're ready for the holidays. But what are you doing about next year and the year after?
Bernard Luthi