Customer Engagement

News and Articles About Customer Engagement

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.

5 Ways to Build Bonds With Customers Using the Old-School Telephone

Customers just want to pick up the phone when they need help with their problem.

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'

Turn the Distraction of Fantasy Sports Into an Engagement Opportunity

Research has shown that employees are spending time managing their teams instead of working, which cost companies big.

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.

The 3 Things You Need to Do When You've Upset Your Customer

If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
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