Customer Engagement

News and Articles About Customer Engagement

How to Pick the 'Right' Clients and Stand Out Among the Competition
Finding Customers

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Jessica Ballard
How 23andMe Caused a Divorce: A Look at Unintended Consequences
Customers

How 23andMe Caused a Divorce: A Look at Unintended Consequences

A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Carly Okyle
Why Making Your Employees Happy Will Help Your Bottom Line
Engagement

Why Making Your Employees Happy Will Help Your Bottom Line

Engaged employees might be more prone to offer just the right touch to customers, boosting satisfaction all round. Consider job rotation as a workplace enhancement.
Tommy Petrogiannis
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Content marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Ann Smarty
4 Customer Personalities Your Sales Team Wants to Reach
Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch
How Customer Feedback Can Stymie Innovation
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
5 Ways to Build Bonds With Customers Using the Old-School Telephone
Connecting with customers

5 Ways to Build Bonds With Customers Using the Old-School Telephone

Customers just want to pick up the phone when they need help with their problem.
Clément Delangue
How Are Your Visitors Engaging With Your Website?
Customer Engagement

How Are Your Visitors Engaging With Your Website?

Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Marie Dean
4 Steps to Identifying -- and Engaging – Your Core Customers
Finding Customers

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Frank Cespedes
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Sales Strategies

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Customer Loyalty

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Jason Forrest
Turn the Distraction of Fantasy Sports Into an Engagement Opportunity
Employee morale

Turn the Distraction of Fantasy Sports Into an Engagement Opportunity

Research has shown that employees are spending time managing their teams instead of working, which cost companies big.
John Brubaker
The 7 Key Parts of an Effective Direct Mail Sales Piece
Direct Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Craig Simpson
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Liraz Margalit