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Innovative Trends for Upping Mobile-Customer Engagement
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
How to Talk to Your Very First Customers
Creating valuable products requires getting valuable feedback. Who you talk to early on counts for a whole lot.
Belle Beth Cooper
Bar Rescue's Jon Taffer: 'Reaction Management' Is the Key to Your Success
'Understand that those reactions that happen around you drive your future more than you do.'
Launching a Business
Why Building Your Business Comes Before Building Your Brand
Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
4 Off-the-Wall Marketing Techniques From America's Most Entrepreneurial Football Coach
Blake Anderson of the Arkansas State Red Wolves knows how to drive conversation and get attention. You should follow his lead.
Facebook Is Making it Easier for Businesses to Chat Privately With Customers
Today, the social media giant is rolling out new features making it more attractive for business owners to respond privately and quickly to customer inquiries.
5 Proven Ways to Conduct Email Marketing Campaigns
There are emails that everyone dreads and others that customers get excited about seeing. What's the difference and how to you get your brand to be the one that builds anticipation?
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
A little blue birdie can offer great opportunities to interact with and retain customers.
How to Be a Good Customer
Always remember that when you reach out to customer support, there's a human being on the other end.
Weekly Tips Roundup
Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips
Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Tanya Benedicto Klich
4 Customer-Service Mistakes You're Already Making -- and How to Correct Them
Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
Test and Validate Your Business From Both a Product and Brand Perspective
What is it that you want your product or service to do and how do you want your customers to engage with your brand?
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
The No. 1 Marketing Strategy Businesses Need to Be Using
Really good marketing begins and ends with your customer.
Could SoundCloud Really Shut Down?
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