Ask the Expert
Really good marketing begins and ends with your customer.
There's one thing you can do that will rally your customers, colleagues and even competitors.
The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
Connecting person to person is no less important for an online business.
Take these three steps to "invite" people into your business.
Sure, your product or service may be great, but it's not that different than what your competitor offers.
The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
By following these conflict resolution techniques, you can get your way out of any tough conversation and find a resolution that works for all parties.
Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
The uptick was due to three easy steps that won't cost you much at all.
If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
There's more to distribution than just keeping your shelves stocked with products.
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