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Today's Most Read
Chipotle's Much-Hyped Free Burrito Promotion Is Happening Today
20 Inspiring Quotes on How to Build a Successful Startup
7 Ways Leaders Can Achieve Big Wins
Want to Make More Money? Marry the Right Person.
Woman Mistakenly Receives Bag of Cash at a Burger King Drive-Thru
News and Articles About Customer Engagement
How to Pick the 'Right' Clients and Stand Out Among the Competition
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
How 23andMe Caused a Divorce: A Look at Unintended Consequences
A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Why Making Your Employees Happy Will Help Your Bottom Line
Engaged employees might be more prone to offer just the right touch to customers, boosting satisfaction all round. Consider job rotation as a workplace enhancement.
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Connecting with customers
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
How Customer Feedback Can Stymie Innovation
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Connecting with customers
5 Ways to Build Bonds With Customers Using the Old-School Telephone
Customers just want to pick up the phone when they need help with their problem.
How Are Your Visitors Engaging With Your Website?
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
To Keep Buyers From Cheating on You, Always Be Loyal to Them
Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Turn the Distraction of Fantasy Sports Into an Engagement Opportunity
Research has shown that employees are spending time managing their teams instead of working, which cost companies big.
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
How your customers perceive your product should determine how you present it to them.
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