Customer Engagement

News and Articles About Customer Engagement

To Nurture Business Customer Loyalty, Foster Community
B2B

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.
Mark Woollen
Marketing 101: The Art of Storytelling
Communication strategies

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Al Lautenslager
5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
Your Answer to Lackluster Customer and Employee Engagement: Add Fun.
Infographics

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.
Catherine Clifford
Make Your Marketing Message Stand Out on Social Media
Customer Engagement

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
Al Lautenslager
You're No Little Fish: Stand Out by Dominating Content Marketing
Content marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
The 5 Questions That Will Close the Deal
Sales

The 5 Questions That Will Close the Deal

How asking ‘why' can help you lock up the sale.
Nina Zipkin
Delivering World-Class Service on a Startup Budget
Customer Service

Delivering World-Class Service on a Startup Budget

Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
Vishaal Melwani
To Engage Followers, Remember This One Simple Social Media Tip
National Small Business Week

To Engage Followers, Remember This One Simple Social Media Tip

While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
Geoff Weiss
 10 Secrets to Building Trust and Credibility With Your Customers
Sales Strategies

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
Walter Rogers
13 Ways to Get Your Emails Noticed and Opened
Email Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Al Lautenslager
Would You Get a Tattoo of Your Favorite Franchise's Logo?
Customer Loyalty

Would You Get a Tattoo of Your Favorite Franchise's Logo?

Anytime Fitness, Entrepreneur Magazine's Franchise of 2014, is a global, full-service gym with an army of dedicated fans.
Nina Zipkin
Closing the Deal Is as Easy as Smiling
Body Language

Closing the Deal Is as Easy as Smiling

Scientists refer to the surge of good feeling as emotional contagion. Whatever the sentiment, entrepreneurs can use it to good effect.
Jesse Torres
Don't Stop Recruiting Employees Once They're Hired
Connected Entrepreneur

Don't Stop Recruiting Employees Once They're Hired

Jon Bischke's company, Entelo, makes it easier for companies to recruit new talent. Yet, the secret to success, he says, isn't just finding the right people, but figuring out how to keep them.
Sarah Max