Customer Engagement

Innovative Trends for Upping Mobile-Customer Engagement
Data-Driven Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Brett Relander
How to Talk to Your Very First Customers
Customer Relationship

How to Talk to Your Very First Customers

Creating valuable products requires getting valuable feedback. Who you talk to early on counts for a whole lot.
Bar Rescue's Jon Taffer: 'Reaction Management' Is the Key to Your Success
Growth Strategies

Bar Rescue's Jon Taffer: 'Reaction Management' Is the Key to Your Success

'Understand that those reactions that happen around you drive your future more than you do.'
Jason Fell
Why Building Your Business Comes Before Building Your Brand
Launching a Business

Why Building Your Business Comes Before Building Your Brand

Brands are built on the quality of the products and services a business provides. Get that right and your brand will do fine.
Kimanzi Constable
4 Off-the-Wall Marketing Techniques From America's Most Entrepreneurial Football Coach
Data-Driven Marketing

4 Off-the-Wall Marketing Techniques From America's Most Entrepreneurial Football Coach

Blake Anderson of the Arkansas State Red Wolves knows how to drive conversation and get attention. You should follow his lead.
John Brubaker
Facebook Is Making it Easier for Businesses to Chat Privately With Customers
Facebook

Facebook Is Making it Easier for Businesses to Chat Privately With Customers

Today, the social media giant is rolling out new features making it more attractive for business owners to respond privately and quickly to customer inquiries.
Catherine Clifford
5 Proven Ways to Conduct Email Marketing Campaigns
Data-Driven Marketing

5 Proven Ways to Conduct Email Marketing Campaigns

There are emails that everyone dreads and others that customers get excited about seeing. What's the difference and how to you get your brand to be the one that builds anticipation?
Matthew Toren
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
Customer Loyalty

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

A little blue birdie can offer great opportunities to interact with and retain customers.
Christopher Hann
How to Be a Good Customer
Data-Driven Marketing

How to Be a Good Customer

Always remember that when you reach out to customer support, there's a human being on the other end.
Paul Jun
Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips
Weekly Tips Roundup

Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips

Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Tanya Benedicto Klich
4 Customer-Service Mistakes You're Already Making -- and How to Correct Them
Customer Service

4 Customer-Service Mistakes You're Already Making -- and How to Correct Them

Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
Philip Krim
Test and Validate Your Business From Both a Product and Brand Perspective
Data-Driven Marketing

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Data-Driven Marketing

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
The No. 1 Marketing Strategy Businesses Need to Be Using
Data-Driven Marketing

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph