Customer Engagement

News and Articles About Customer Engagement

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.

How Your App Can Turn a Profit

Our expert breaks down the three business models app makers can use to generate revenue.

Dislike: If You 'Like' General Mills on Facebook, You Can't Sue the Company

The American food manufacturer has made an unprecedented sneaky, (anti)social media move to keep itself out of court.

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.

7 Damaging Myths About Customer Engagement to Promptly Discard

Instead of guessing your way through your relationships with customers, have a better understanding of what they want and expect.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.

4 Common Customer-Service Obstacles (And How to Fix Them)

Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.

Getting Other Sites to Exchange Links

Discover the best ways to get other websites to exchange links with yours.

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.

17 Logos We Love

Brand identity in its purest form.

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.

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