Customer Engagement

News and Articles About Customer Engagement

10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Getting Other Sites to Exchange Links

Getting Other Sites to Exchange Links

Discover the best ways to get other websites to exchange links with yours.
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
The 120 Most Trusted Brands

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
17 Logos We Love

17 Logos We Love

Brand identity in its purest form.
The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
3 Ways to Use Your Twitter Data to Beat the Competition

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
How the Rules of Customer Satisfaction Have Changed

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Want Loyal Customers? Talk to Your Hair Stylist.

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
3 Ways to Grow Your Business By Focusing on the Customer

3 Ways to Grow Your Business By Focusing on the Customer

In the mobile age, we lose sight of the real connection businesses should have with their customers. Here are some ways to reach your customer to boost your sales.
The Fastest Way to Sabotage Your Marketing Campaign

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Angry Client? Listen and Keep Your Cool.

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.
8 Ways to Write Terrible Online Ads

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
3 Ways to Treat Early Adopters Like Royalty

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
Spying 101: How to Figure Out Everything About Your Competition Online

Spying 101: How to Figure Out Everything About Your Competition Online

Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
Follow These Laws to Grab Customers' Attention

Follow These Laws to Grab Customers' Attention

Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
10 Tricks and Tips for Landing Your First Client

10 Tricks and Tips for Landing Your First Client

Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board.
Customer Retention Begins on the Front Lines

Customer Retention Begins on the Front Lines

Your existing customer base can still help you grow. Make sure your employees who deal with them are passionate.

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