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5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You
Heat up your cold calling by focusing on the companies that most need your product.
Pay Attention to the Signals in the Noise of Entrepreneurship
Learn to read the signs that show healthy customer engagement, satisfaction with a service and successful performance by employees.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
3 Great Ways to Create an Emotional Bond with Customers
Entrepreneurs can try to woo clients by building a relationship and in the process score better sales and repeat business.
5-Star Customer Service Should Hurt a Little
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
3 Mistakes That Undermine Using Social Media for Customer Service
In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
The 3 Essentials Customers Want Most
Few businesses sell anything the customer can't buy somewhere else but customers who feel acknowledged and valued are less likely to shop around.
5 Ways Mobile Web Games Can Amp Up Your Marketing
If you really want to engage potential customers, get them into the game.
3 Ways to Create Customer Experiences That Boost Sales
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Customer Relationship Management
10 Ways to Discover Customer Sentiment About Your Business
Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
To Grow Your Customer Base Focus on EOA: Early, Often and Always
When your company is small and new, it's the first customers to sign on who can make or break your business.
Why Smart Online Marketing Is About Help, Not Hype
Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
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