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Today's Most Read
The Best Careers for Your Personality Type (Infographic)
4 Movies Every Entrepreneur Should Watch
7.1 Steps to Create Multiple Streams of Income
6 Best Practices for Working from Home
Tony Robbins: Could Moving Be the Answer?
News and Articles About Customer Engagement
To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
How your customers perceive your product should determine how you present it to them.
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
Write Headlines That Make Your Customers Take Notice
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
The 6 Elements of Persuasion (Infographic)
When you want to get your customer to say yes, keep these principles in mind.
The 3 Things You Need to Do When You've Upset Your Customer
If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
What You Can Learn About Marketing From an 'Icy' Phenomenon
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
The 4 Elements of a Stellar Sales Piece
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
The Rules of Engagement: 5 Ways to Connect on Social Media
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Dear Entrepreneur, You're Telling the Wrong Story
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
How to Make Your Content Go Viral
One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
To Nurture Business Customer Loyalty, Foster Community
Connecting customers with each other to discuss common challenges builds tight bonds with you.
Marketing 101: The Art of Storytelling
The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
5 Keys to Increasing Your Influence on Social Media
As you prepare to launch your company, keep these social-media rules in mind.
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