Customer Engagement

News and Articles About Customer Engagement

How Storytelling Can Create Brand Value for Your Business
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Jesse Torres
Find the Courage and Ask Some Clients How Your Company Can Improve
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Ryan Vanni
The 4 Qualities of Businesses That Should Advertise on Facebook
Facebook advertising

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
6 Qualities Smart Businesses Strive to Embody
Customer Service

6 Qualities Smart Businesses Strive to Embody

These days, it's not enough to have a product or service people like and treat your customers well.
Stephen Key
7 Common Customer Onboarding Mistakes to Avoid at All Costs
Customer Service

7 Common Customer Onboarding Mistakes to Avoid at All Costs

If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
Eric Siu
6 Techniques to Effectively Gamify a Mobile App
Mobile Apps

6 Techniques to Effectively Gamify a Mobile App

Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Rahul Varshneya
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Entrepreneurs

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.
Peter Gasca
5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Brett Relander
How to Pick the 'Right' Clients and Stand Out Among the Competition
Finding Customers

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Jessica Ballard
How 23andMe Caused a Divorce: A Look at Unintended Consequences
Customers

How 23andMe Caused a Divorce: A Look at Unintended Consequences

A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Carly Okyle
Why Making Your Employees Happy Will Help Your Bottom Line
Engagement

Why Making Your Employees Happy Will Help Your Bottom Line

Engaged employees might be more prone to offer just the right touch to customers, boosting satisfaction all round. Consider job rotation as a workplace enhancement.
Tommy Petrogiannis
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Content marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Ann Smarty
4 Customer Personalities Your Sales Team Wants to Reach
Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch
How Customer Feedback Can Stymie Innovation
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.