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News and Articles About Customer Engagement
5 Ways Mobile Web Games Can Amp Up Your Marketing
If you really want to engage potential customers, get them into the game.
3 Ways to Create Customer Experiences That Boost Sales
Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Customer Relationship Management
10 Ways to Discover Customer Sentiment About Your Business
Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
To Grow Your Customer Base Focus on EOA: Early, Often and Always
When your company is small and new, it's the first customers to sign on who can make or break your business.
Why Smart Online Marketing Is About Help, Not Hype
Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Reject the Tinder Approach to Sales and Your Business Will Thrive Happily Ever After
Sales can be one fling after another but a long-term relationship is far more satisfying.
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
3 Ways Two Little Words Will Transform Your Business
A robotic "thanks" does not satisfy the need people have for your sincere appreciation.
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer service that goes above the norm is a necessity. Here's how to get it right.
Keep Your Customers as Close as Family
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Starting a Business
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
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