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Today's Most Read
Mark Zuckerberg: I Would Only Hire Someone to Work For Me If I Would Work For Them
Don't Fall for These 12 Mental Money Traps
Avoid These 3 Big Mistakes I Made as a First-Time Entrepreneur
8 Tips for Young Entrepreneurs Forged From Launching 5 Startups
Mark Cuban: Why This Tech Bubble Is Worse Than the Tech Bubble of 2000
News and Articles About Customer Engagement
How Storytelling Can Create Brand Value for Your Business
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
The 4 Qualities of Businesses That Should Advertise on Facebook
While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
6 Qualities Smart Businesses Strive to Embody
These days, it's not enough to have a product or service people like and treat your customers well.
7 Common Customer Onboarding Mistakes to Avoid at All Costs
If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
6 Techniques to Effectively Gamify a Mobile App
Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Businesses can cultivate close relationships with their clientele. It just requires time and effort.
5 Rules for Using Push Technology to Your Advantage
Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
How to Pick the 'Right' Clients and Stand Out Among the Competition
Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
How 23andMe Caused a Divorce: A Look at Unintended Consequences
A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Why Making Your Employees Happy Will Help Your Bottom Line
Engaged employees might be more prone to offer just the right touch to customers, boosting satisfaction all round. Consider job rotation as a workplace enhancement.
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Connecting with customers
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
How Customer Feedback Can Stymie Innovation
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
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