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Delight Your Customers by Being Effortless, Not Over the Top.
Why you don't want or need to emulate Zappos' famous 10-hour customer-support call
Phrases to Improve Every Support Interaction
Great communication is an art. Honing it to a keen edge is a science.
The 5 Things Your Customers Won't Admit About Your Customer Experience
From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.
Lisa Hoover McGreevy
The New Axis of Business Initiatives: Strategic Community Engagement
The power shift from business to consumer -- in the works for decades -- is now complete.
Why You Should Make Time to Speak Up for Your Business
Public speaking can help potential customers trust you and more important, what you're selling.
The Two Strategies for Networking on LinkedIn -- And Why They Matter
Learn two ways you can use this social site to connect with new employees, customers and vendors.
Size Matters: Make Your Business Appear Smaller When It Counts
There's a point where a company becomes large enough to lose sight of customers as individuals.
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Ask the Expert
Here Is How to Get Customers With Limited Funds
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
5 Ways to Improve Customer Service for Seniors
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Starting a Business
How to Build a Website That Keeps Visitors Hooked
Once you get prospects and customers to visit your website, use these tips to get them to stick around.
The Staff of Entrepreneur Media, Inc.
The Psychological Trigger That's Confusing Your Customers
And what you can do about it.
The Customer Always Remembers...
When it comes to buying a product or service, our decisions are based on memories, not experiences.
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