Customer Engagement

News and Articles About Customer Engagement

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage
Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Liraz Margalit
Two Simple Steps to Win Clients Your First Week in Business
Finding Customers

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
Write Headlines That Make Your Customers Take Notice
Customer Engagement

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
Al Lautenslager
The 6 Elements of Persuasion (Infographic)
Customer Engagement

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.
Nina Zipkin
The 3 Things You Need to Do When You've Upset Your Customer
Customer Service

The 3 Things You Need to Do When You've Upset Your Customer

If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
Tom Borg
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
The 4 Elements of a Stellar Sales Piece
Sales

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Craig Simpson
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Customer Service

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Andrew Miller
The Rules of Engagement: 5 Ways to Connect on Social Media
Engagement

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Ann Tran
Dear Entrepreneur, You're Telling the Wrong Story
Customer Engagement

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Stephanie Richards
How to Make Your Content Go Viral
Viral Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Al Lautenslager
To Nurture Business Customer Loyalty, Foster Community
B2B

To Nurture Business Customer Loyalty, Foster Community

Connecting customers with each other to discuss common challenges builds tight bonds with you.
Mark Woollen
Marketing 101: The Art of Storytelling
Communication strategies

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Al Lautenslager
5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin