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Today's Most Read
4 Entrepreneurs Behind Billion-Dollar Companies Share Their Secrets to Success
How Successful People Overcome Toxic Bosses
The Best and Worst Cities to Launch a Business
Why You Should Never Take Your Smartphone to Bed
4 Smart Money Habits to Help You Earn Your First Million Dollars
News and Articles About Customer Engagement
What Happened to the Real Black Friday?
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
7 Tips for Storytelling That Dazzles Audiences
Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
4 Reasons Why Customers Vanish Without a Word
Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
Steal Away Your Rival's Unhappy Customers
Our experts explain how you can use customer disloyalty to your advantage.
The Future of Customer Loyalty
Is your business ready for customer loyalty 3.0?
4 Strategies to Stop Shopping Cart Abandonment on Mobile
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Ask the Expert
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Here's How to Tell a Buyer He's Wrong -- Without Losing the Business
'The customer is always right' no longer holds true.
Variety Is the Spice of Social-Media Life, Too
Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Utilize Technology to Build Intimate Customer Communities
The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows
Success brings its own challenges, like remembering what worked out of necessity when success was anything but assured.
5 Tips to Make Your In-Store Mobile Marketing More Engaging
When customers find a predictable and enjoyable experience on their devices when they enter your store, they'll surely come back for more.
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