Customer Engagement

News and Articles About Customer Engagement

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.

Angry Client? Listen and Keep Your Cool.

Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.

3 Ways to Treat Early Adopters Like Royalty

When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.

Spying 101: How to Figure Out Everything About Your Competition Online

Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.

Follow These Laws to Grab Customers' Attention

Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.

10 Tricks and Tips for Landing Your First Client

Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board.

Customer Retention Begins on the Front Lines

Your existing customer base can still help you grow. Make sure your employees who deal with them are passionate.

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.

Why Businesses Will Like PayPal's Updated Checkout Process

The payment processing company has moved to a simpler 'in-context' checkout system.

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.

A Device That Counts a Business's Facebook 'Likes' in Real Time

Fliike can be placed on store counters or in cafe windows where observers can watch the business's reputation ratchet up via the old-school, analog flip display.

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.

How to Give Thanks to Your Team, Customers and Vendors This Thanksgiving

One day off for holiday shopping isn't enough. Here's how to show key members of your team and other stakeholders that you care.

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.

The Single Most Important Website Metric

What's the most important website metric for my business?

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
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