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3 Customer Engagement Lessons From the Holidays That Apply All Year Round
It's not more important than ever to stay on top of customer complaints, which can quickly sink a business.
7 Tips to Knock Your Online Customer Support Out of the Park
Consumers demand fast action these days, so try these strategies to be a responsible and caring company.
The 4 Most Common Mistakes Early Entrepreneurs Make
Here are a few errors newbie entrepreneurs make -- and how to avoid them.
Launching a Business
6 Things That Aspiring Entrepreneurs Must Consider and Do
Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Peter S. Cohan
Minimize the Impact of Your Mistakes With These 6 Strategies
Yes, mistakes will be made. But you do have some degree of control over how much they affect your business.
Hello? Can You Listen?
Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
4 Strategies to Keep Customers Coming Back
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Social Media Marketing
5 Social-Media Sources of Testimonials for Your Business
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Successful Entrepreneurs Challenge Themselves. Here's 5 Ways to Do That.
In today's world, you need to be current, mentally fit and actively involved in running your business.
The Future of Customer Loyalty
Is your business ready for customer loyalty 3.0?
Will Big Companies Follow Microsoft's Lead and Make It Harder for Startups to Win?
A large player starts to get wise to the ways of newcomers that are experimenting rapidly.
Peter S. Cohan
Here's How to Tell a Buyer He's Wrong -- Without Losing the Business
'The customer is always right' no longer holds true.
What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)
As more and more connected smart devices pour into the market, here's what we hope for and dread.
Utilize Technology to Build Intimate Customer Communities
The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
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