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The Value of Giving Testimonials and Reviews
Providing testimonials on a website of a company with whom you've done business has several benefits.
Small Business PR
How to Spin a Bad Online Review
Don't let a negative customer experience define your company's brand. Here's how to fix things.
7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)
Customer service that goes above the norm is a necessity. Here's how to get it right.
This Strategy, Used by the Red Sox, Can Elevate You Above the Competition
What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.
Who Really Runs Your Enterprise?
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
5 Ways to Build Jumpstarting Innovation Into Your Business
Innovation results from the ideas we have and the ideas we encourage other people to share.
3 Customer Engagement Lessons From the Holidays That Apply All Year Round
It's not more important than ever to stay on top of customer complaints, which can quickly sink a business.
7 Tips to Knock Your Online Customer Support Out of the Park
Consumers demand fast action these days, so try these strategies to be a responsible and caring company.
The 4 Most Common Mistakes Early Entrepreneurs Make
Here are a few errors newbie entrepreneurs make -- and how to avoid them.
Launching a Business
6 Things That Aspiring Entrepreneurs Must Consider and Do
Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Peter S. Cohan
Minimize the Impact of Your Mistakes With These 6 Strategies
Yes, mistakes will be made. But you do have some degree of control over how much they affect your business.
Hello? Can You Listen?
Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
4 Strategies to Keep Customers Coming Back
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Social Media Marketing
5 Social-Media Sources of Testimonials for Your Business
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
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