This simple change can help you feel closer to your customers and create better solutions to their problems.
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
American consumers yearn to collaborate but the biggest companies are not getting the message.
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
These days, it's not enough to have a product or service people like and treat your customers well.
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
By building a culture of candor, you get an honest assessment of your leadership skills without employees being worried about possible negative ramifications.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.
To thrive in a competitive market, you must understand and highlight your company's strengths.