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Will Big Companies Follow Microsoft's Lead and Make It Harder for Startups to Win?
A large player starts to get wise to the ways of newcomers that are experimenting rapidly.
Peter S. Cohan
Here's How to Tell a Buyer He's Wrong -- Without Losing the Business
'The customer is always right' no longer holds true.
What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)
As more and more connected smart devices pour into the market, here's what we hope for and dread.
Utilize Technology to Build Intimate Customer Communities
The latest developments allow businesses to cut out the middlemen and establish a direct line to the people that matter most.
4 Key Lessons From a Startup's Spectacular Failure
Israeli electric car company Better Place made several mistakes that by themselves wouldn't have spelled disaster. Combined though, they spelled calamity.
How We Use Twitter to Build Products People Love
This simple change can help you feel closer to your customers and create better solutions to their problems.
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
The Bigger the Brand, the More Likely Its Customers Feel Ignored
American consumers yearn to collaborate but the biggest companies are not getting the message.
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
6 Qualities Smart Businesses Strive to Embody
These days, it's not enough to have a product or service people like and treat your customers well.
Leverage Honest Reviews to Rack Up New Customers
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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