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Marketing

One of Tinder's First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire

Here are five marketing constants that can help every brand be successful, no matter how big or small.

Devices

3 Steps to Build the Next Great App

Even online, you get one chance to make a good first impression. Your mobile storefront has to meet user expectations the first time.

Social Media

When a Client Rips You on Social Media, Respond Like Kathy Griffin's Attorney

The epitome of professionalism is keeping your composure when an irate customer is bad mouthing you in public.

Marketing

This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy

Start simple, then hone in on your audience and ask for their feedback.

Social Media

Why Twitter's Latest Fumble Led to #WomenBoycottTwitter

Twitter's handling of abuse is under fire once more after suspending actress Rose McGowan's account.

Growing a Business

Why Your Marketing Department Might Need an Unlikely Hero

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.

Growing a Business

Damage Control: 6 Ways to Respond to Negative Reviews

Entrepreneurs share what they do when customers tell the world they messed up.

Marketing

#10 Reasons Why Social Media Marketing is Indispensable for Your Business Today

Satisfied customers are likely to voice their positive feedbacks through different social media and this promotes your business in a more authentic way

Science & Technology

3 Simple Product Development Lessons All Entrepreneurs Should Remember

Here are the things I have always kept in mind in continually working to evolve the companies I've run.

Social Media

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.

Marketing

Why You Need Social Proof on Your Website

Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.

Growing a Business

The Importance of Making Sure Customers Feel Heard

A great product is a problem heard and solved, followed by user feedback heard and integrated.

Business Process

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.

Growing a Business

3 Lessons Entrepreneurs Can Learn From Designers

Successful entrepreneurs have an additional role they play: that of a chief designer.

Business Ideas

Don't Be Afraid to Embrace Boring Ideas

Kikkerland's annual design competition results in an unexpected bestseller.