News and Articles About Customer Loyalty
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
Give customers a great experience, don't screw stuff up and other timeless advice.
A new survey examines what parents are shopping for and where and how much they plan to spend.
If you take very good care of your customers, they can become evangelists for your business.
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Companies who value corporate social responsibility are well regarded by their customers, have improved employee morale, and may even experience a boost in sales.
The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.
A tech company sees gains by turning its attention away from 60 percent of clients.
Think the customer is always wrong? Here are a few lessons in entrepreneurship from the latest Kitchen Nightmares' season finale.
How a little bit of personal attention can go a long way with customer loyalty.
Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Effective ways to follow up that ensure your business is always in the customer's mind.
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Strategies for activating your fan base from New York's Social Media Week.
How to exceed expectations, inspire loyalty and make your customers feel valued.
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
For many ecommerce companies, customer-return policies can be just as important as the price or the product.
Exceed customer expectations through everything from great customer service to surprise gifts.
Our look at new directions in business and how they will affect you in the coming year -- and beyond.
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.