News and Articles About Customer Loyalty
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Companies who value corporate social responsibility are well regarded by their customers, have improved employee morale, and may even experience a boost in sales.
The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.
A tech company sees gains by turning its attention away from 60 percent of clients.
Think the customer is always wrong? Here are a few lessons in entrepreneurship from the latest Kitchen Nightmares' season finale.
How a little bit of personal attention can go a long way with customer loyalty.
Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Effective ways to follow up that ensure your business is always in the customer's mind.
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Strategies for activating your fan base from New York's Social Media Week.
How to exceed expectations, inspire loyalty and make your customers feel valued.
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
For many ecommerce companies, customer-return policies can be just as important as the price or the product.
Exceed customer expectations through everything from great customer service to surprise gifts.
Our look at new directions in business and how they will affect you in the coming year -- and beyond.
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Reward your tried-and-true customers with these smartphone-based loyalty programs.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
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