Customer Loyalty

News and Articles About Customer Loyalty

The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
How to Get an Enormous User Base Without Spending a Dime on Marketing
Growth Strategies

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Customer Loyalty

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Kai Sato
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
The One Trick Brands Use to Engage With Business Travelers
Customer Loyalty

The One Trick Brands Use to Engage With Business Travelers

When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
Rob Connors
The 4 Things Your Customers Really Want
Customer Experience

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Tom Borg
Find the Courage and Ask Some Clients How Your Company Can Improve
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Ryan Vanni
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Shana Starr
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Customer Loyalty

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca
6 Qualities Smart Businesses Strive to Embody
Customer Service

6 Qualities Smart Businesses Strive to Embody

These days, it's not enough to have a product or service people like and treat your customers well.
Stephen Key
Earn Customer Trust and the Rest Will Follow
Trust

Earn Customer Trust and the Rest Will Follow

For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
Mike Laven
Entrepreneurs Can't Afford to Have Funnel Vision
Sales

Entrepreneurs Can't Afford to Have Funnel Vision

While the old way may have been 'buy or goodbye,' things have changed in that all customers, old and new, deserve your full attention.
Scott Stratten and Alison Kramer