News and Articles About Customer Loyalty
Effective ways to follow up that ensure your business is always in the customer's mind.
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Strategies for activating your fan base from New York's Social Media Week.
How to exceed expectations, inspire loyalty and make your customers feel valued.
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
For many ecommerce companies, customer-return policies can be just as important as the price or the product.
Exceed customer expectations through everything from great customer service to surprise gifts.
Our look at new directions in business and how they will affect you in the coming year -- and beyond.
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Reward your tried-and-true customers with these smartphone-based loyalty programs.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Using proof can help establish strong relationships with your customers.
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
Why collecting 'likes' is a potent and inexpensive way to promote your business.
What the Food Network host learned about listening to his customers after he lost his first restaurant in a fire.
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.