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Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club
What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
4 Strategies to Keep Customers Coming Back
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Too Much Social Media Can Drive Away Your Customers
Your audience won't tire of quality content but the key word is "quality.''
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Simple Ways to Master Technology and Create True Fans
How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
What Happened to the Real Black Friday?
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
4 Reasons Why Customers Vanish Without a Word
Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Harness these six methods to secure new customers for the long haul.
Steal Away Your Rival's Unhappy Customers
Our experts explain how you can use customer disloyalty to your advantage.
The Future of Customer Loyalty
Is your business ready for customer loyalty 3.0?
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Who Our Loyalty Experts Are Loyal To
We asked our customer service experts about the companies they love and why.
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