News and Articles About Customer Loyalty
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Reward your tried-and-true customers with these smartphone-based loyalty programs.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Using proof can help establish strong relationships with your customers.
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
Why collecting 'likes' is a potent and inexpensive way to promote your business.
What the Food Network host learned about listening to his customers after he lost his first restaurant in a fire.
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
When it comes to customer service, training front-line employees can be your power tool.
You have customers for your new mobile app or retail website. Here's how to fight churn.
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
Dreaming of the day your business becomes a household name? Follow these examples.
Take a fresh look at your habits to get a clear perspective on your bottom line. Here's how to get started.
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
Seven ways to build relationships with prospects that lead to more sales.
Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'