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News and Articles About Customer Loyalty
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Want Customers to Market Your Brand? Make Them Look Awesome.
Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
The One Trick Brands Use to Engage With Business Travelers
When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
The 4 Things Your Customers Really Want
The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
It's No Longer a Question Whether to Use Social Media for Customer Service
If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Capturing market share from established brands is not as difficult as you might think.
6 Qualities Smart Businesses Strive to Embody
These days, it's not enough to have a product or service people like and treat your customers well.
Earn Customer Trust and the Rest Will Follow
For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
Entrepreneurs Can't Afford to Have Funnel Vision
While the old way may have been 'buy or goodbye,' things have changed in that all customers, old and new, deserve your full attention.
Scott Stratten and Alison Kramer
How to Best Utilize Your Positive Customer Feedback
To thrive in a competitive market, you must understand and highlight your company's strengths.
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