Customer Relationship Management

News and Articles About Customer Relationship Management

Why Word-of-Mouth Advertising Will Make Your Fitness Business Strong

Customer referrals and referrals from healthcare professionals are a gold mine for personal trainers seeking new clients. Find out how to get these two groups to refer their friends, family and patients.

The Best Software Tools to Run a Startup

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.

Want Your Startup to Do a Better Job? Avoid These 3 Myths.

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.

When to Fire That, Er, Abusive or Disruptive Customer

If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.

How To Win When You Fail

The way you react to screw ups is a critical factor in determining how successful you will be in business.

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?

Breaking Up With a Client: What to Say

If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.

Connect with Entrepreneur