Customer Relationship Management

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Want Your Startup to Do a Better Job? Avoid These 3 Myths.

Want Your Startup to Do a Better Job? Avoid These 3 Myths.

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.
This Software Company Can Boost Your Retention Rate

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
When to Fire That, Er, Abusive or Disruptive Customer

When to Fire That, Er, Abusive or Disruptive Customer

If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Woo Loyal Customers for Life With 4 Winning Ways

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
How the Rules of Customer Satisfaction Have Changed

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Treat Them Well: 5 Keys to Lasting Customer Service

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.
Soar Above, Rather Than Survive, a Product Recall

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
How To Win When You Fail

How To Win When You Fail

The way you react to screw ups is a critical factor in determining how successful you will be in business.
The Real Reason Customers Buy From You

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.
Dealing With That Unhappy Customer

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
Breaking Up With a Client: What to Say

Breaking Up With a Client: What to Say

If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.
What Not to Do When Taking Clients Out to Lunch

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
5 Ways to Close The Sale With Indecisive Customers

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
How to Take Control of Your Business' Online Reputation

How to Take Control of Your Business' Online Reputation

Four tips you can implement today to improve your ratings on review sites.
Netflix Goes Where No Customer Service Has Gone Before

Netflix Goes Where No Customer Service Has Gone Before

In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.
How to Establish Retail Store Policies When Just Starting Out

How to Establish Retail Store Policies When Just Starting Out

Before your grand opening, take time to formulate your operating policies. These guidelines will help you decide just what rules to put in place.
6 Steps to a Return Policy That Will Score You More Sales

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
Angry Customer Used Promoted Tweets to Chastise British Airways

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.
6 Ways to Get Customers Hooked and Raving About Your Brand

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.

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