Customer Relationship Management
News and Articles About Customer Relationship Management
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Convert engaged shoppers into lifelong ambassadors for your brand
The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
A valued customer is a happy one, which almost always leads to profits.
Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
The way you react to screw ups is a critical factor in determining how successful you will be in business.
Technology and marketing help, but it didn't seal the deal.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Here's a look at customer satisfaction rates across industries and why those rates matter.
Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
If you need to end a business relationship, our experts have suggestions to make those difficult conversations go a little easier.
It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Four tips you can implement today to improve your ratings on review sites.
In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.
Before your grand opening, take time to formulate your operating policies. These guidelines will help you decide just what rules to put in place.
When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.