Customer Relationship Management

News and Articles About Customer Relationship Management

Want Your Startup to Do a Better Job? Avoid These 3 Myths.
Quality Assurance

Want Your Startup to Do a Better Job? Avoid These 3 Myths.

For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.
Scott Eisen
This Software Company Can Boost Your Retention Rate
Retention

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
 How Rewards Are Running Loyalty Programs Into the Ground
Reward Programs

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Pete Maulik
When to Fire That, Er, Abusive or Disruptive Customer
Problem Customers

When to Fire That, Er, Abusive or Disruptive Customer

If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
Chip R. Bell
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal
Woo Loyal Customers for Life With 4 Winning Ways
Solutions Center

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Virginia Miracle
How the Rules of Customer Satisfaction Have Changed
Customer Relationship

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Jobert E. Abueva
4 Ways to Increase Your Direct Mail Sales
Marketing

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Craig Simpson
Treat Them Well: 5 Keys to Lasting Customer Service
Customer Relationship Management

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.
Eric Schiffer
Soar Above, Rather Than Survive, a Product Recall
Growth Strategies

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
Patrick Proctor
Netflix Creates Shortcut to Customers With Comcast Deal
Partnerships

Netflix Creates Shortcut to Customers With Comcast Deal

Streaming company removes weakest link in distribution chain, which will most likely benefit customers.
Andrew Miller
How To Win When You Fail
Growth Strategies

How To Win When You Fail

The way you react to screw ups is a critical factor in determining how successful you will be in business.
Joshua Steimle
The Real Reason Customers Buy From You
Growth Strategies

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.
Gene Marks