Customer Relationship Management

News and Articles About Customer Relationship Management

When to Fire That, Er, Abusive or Disruptive Customer
Problem Customers

When to Fire That, Er, Abusive or Disruptive Customer

If the emotional or economic toll from serving abrasive or low-profit customers outweighs the return, think about an exit strategy.
Chip R. Bell
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal
Woo Loyal Customers for Life With 4 Winning Ways
Solutions Center

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Virginia Miracle
How the Rules of Customer Satisfaction Have Changed
Customer Relationship

How the Rules of Customer Satisfaction Have Changed

The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Jobert E. Abueva
4 Ways to Increase Your Direct Mail Sales
Marketing

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Craig Simpson
Treat Them Well: 5 Keys to Lasting Customer Service
Customer Relationship Management

Treat Them Well: 5 Keys to Lasting Customer Service

A valued customer is a happy one, which almost always leads to profits.
Eric Schiffer
Soar Above, Rather Than Survive, a Product Recall
Leadership

Soar Above, Rather Than Survive, a Product Recall

Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
Patrick Proctor
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Netflix Creates Shortcut to Customers With Comcast Deal
Partnerships

Netflix Creates Shortcut to Customers With Comcast Deal

Streaming company removes weakest link in distribution chain, which will most likely benefit customers.
Andrew Miller
How To Win When You Fail
Growth Strategies

How To Win When You Fail

The way you react to screw ups is a critical factor in determining how successful you will be in business.
Joshua Steimle
The Real Reason Customers Buy From You
Growth Strategies

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.
Gene Marks
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Ann Handley
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9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)
Growth Strategies

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.
Catherine Clifford
Dealing With That Unhappy Customer
Growth Strategies

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
Gene Marks
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