The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
OK, I'll admit it: closing every single prospect is impossible. But don't let that stop you from pursuing the sale.
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Your approach to value creation must begin with, be in partnership with and end with the customer
A client may not be lost for good. Here are five steps that might help your firm make a comeback.
Richard Branson, Jeff Bezos, Elon Musk and Larry Page have harnessed technology to build companies of enormous influence and scale, says the co-author of the new book 'Bold.'
Sales can be one fling after another but a long-term relationship is far more satisfying.
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Acquiring customers is nice. Keeping customers is how you stay in business.
Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
There are several things you can do to make the process as pain-free as possible for both parties involved.
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Be familiar with all varieties as you may need to adapt your management style to better deal with unexpected situations.