Customer Research The latest news, videos, and discussion topics on Customer Research en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Tue, 08 Jul 2014 20:18:00 GMT One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting. The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment. Tue, 08 Jul 2014 20:18:00 GMT Kim Lachance Shandrow Winning is Simpler When You Don't Complicate Things If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals. Tue, 01 Jul 2014 17:30:00 GMT John Brubaker Market Research Has Lost Its Mojo. But Here's How It Can Get It Back. Now more than ever, consumers want to collaborate with companies and help shape their future. Mon, 05 May 2014 19:30:00 GMT Andrew Reid Do Your Marketing Messages Target the Right Personas? Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch. Wed, 09 Apr 2014 16:30:00 GMT Brett Relander 3 Ways to Use Big Data to Drive Repeat Sales Examine patterns in customers' behavior to score purchases from them once again. Tue, 25 Mar 2014 21:30:00 GMT Lisbeth McNabb Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag? Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk. Fri, 21 Mar 2014 20:00:00 GMT Geoffrey Moore 10 Questions to Ask When Collecting Customer Data What business owners need to know about gathering, using and protecting customer information. Tue, 18 Feb 2014 12:00:00 GMT Kim Lachance Shandrow Gaining Startup Traction on a Budget You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources. Wed, 08 Jan 2014 14:00:00 GMT Kirsten Green Analytics Platform Focuses on the Only Stat That Matters: Revenue Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value." Mon, 21 Oct 2013 18:00:00 GMT Vanessa Richardson Marketing Must: Customer Data Points to Stop Ignoring -- Now Collecting these important details can help you convert leads to customers as effectively as possible. Thu, 17 Oct 2013 11:00:00 GMT Eric Siu Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements. Fri, 19 Jul 2013 09:50:00 GMT Benjamin Kabin A Company That Makes User Analytics Simple KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies. Thu, 23 May 2013 09:00:00 GMT Matt Villano 10 Questions to Ask Before Determining Your Target Market A guide to understanding your customers and how your product meets their needs. Mon, 15 Apr 2013 03:00:00 GMT Alina Dizik 3 Marketing Lessons from the Rise and Fall of Ron Johnson J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy. Thu, 11 Apr 2013 10:50:00 GMT Jim Joseph Merry Christmas: Time to Snuggle Up with Facebook, Twitter While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand. Mon, 24 Dec 2012 10:00:00 GMT Jim Joseph This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.' Tue, 16 Oct 2012 06:00:00 GMT Amy Porterfield How to Mine Social Networks for Valuable Customer Data You can mine demographic and other data about your audience on Facebook, Twitter and YouTube. Mon, 01 Oct 2012 04:00:00 GMT AJ Kumar How Customer Data Can Help Build Better Marketing Campaigns Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing. Mon, 13 Aug 2012 04:00:00 GMT Gwen Moran The Key to Annoyance-Free Website Surveys That Get Results No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around. Thu, 19 Jul 2012 10:49:00 GMT Mikal E. Belicove Commentary Should Remain the Lifeblood of Blogs You may not want to hear it, but getting your customers' feedback is vital. Thu, 15 Mar 2012 09:53:00 GMT Mikal E. Belicove