Customers The latest news, videos, and discussion topics on Customers en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 22 Sep 2014 21:05:00 GMT How 23andMe Caused a Divorce: A Look at Unintended Consequences A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission. Mon, 22 Sep 2014 21:05:00 GMT Carly Okyle Magic and the CEO -- Applying Lessons Learned From the Stage The art of being an entrepreneur owes much to performance. Sun, 21 Sep 2014 19:00:00 GMT Eran Yaniv The Wait for Apple's iPhone 6 Smashes Record in Manhattan The line of people out front of Apple's flagship store was completely ridiculous. Fri, 19 Sep 2014 18:19:20 GMT Katie Little Leading, and Surviving, a Company Rebranding Effort Advance your company’s legacy by transforming it. Tread carefully with key constituency groups. Thu, 18 Sep 2014 20:00:00 GMT Jim Freeze Why Americans Hate Their Internet Service Providers (Infographic) Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations. Thu, 18 Sep 2014 19:54:00 GMT Catherine Clifford The Best Way to Market a Niche Company To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information. Wed, 17 Sep 2014 14:30:00 GMT Sabrina Horn Former Apple and Pepsi CEO John Sculley: Great Marketers Do This The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers. Wed, 17 Sep 2014 13:00:00 GMT Laura Entis Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets When the purchasing decision chain is full of doubters, these tips can help you woo more customers. Mon, 15 Sep 2014 19:15:00 GMT David Peto 18 Resources to Help You Become Amazing at Acquiring New Customers An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right. Wed, 10 Sep 2014 14:00:00 GMT Chloe Gray 4 Customer Personalities Your Sales Team Wants to Reach Learn how to customize marketing strategies to approach each type of potential buyer. Tue, 09 Sep 2014 22:30:00 GMT Leslie Stretch Transparency Can Overcome Consumer Resistance to Sharing Data People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care. Tue, 09 Sep 2014 19:45:00 GMT Joshua McClure 3 Benefits in Personalizing a Website for Visitors Customization strategies are now more affordable for small companies to adopt for their online business presence. Tue, 09 Sep 2014 18:45:00 GMT Itai Sadan The 2 Psychological Factors Motivating Customers to Buy It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase. Tue, 09 Sep 2014 14:30:00 GMT Jeff Shore The 9 Best Real-World Strategies Every Entrepreneur Should Know All the advice you need to know boils down to these ideas to help you differentiate and beat the competition. Tue, 09 Sep 2014 12:30:00 GMT Steve Tobak 4 Steps to Identifying -- and Engaging – Your Core Customers For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change. Fri, 05 Sep 2014 21:00:00 GMT Frank Cespedes Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence Businesses need to respect today's informed customers. Thu, 04 Sep 2014 19:30:00 GMT Frank Visgatis The Customer Is Mostly Wrong When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs. Thu, 04 Sep 2014 12:00:00 GMT Gregory Ciotti 4 Scenarios That May Prompt You to Divorce a Client Should you stay or should you go? Here's how to tell whether you should keep working with that client. Fri, 29 Aug 2014 17:30:00 GMT Kate Swoboda 6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge Keep your audience entertained with a video or photo that they want to see. Wed, 27 Aug 2014 21:30:00 GMT Gabrielle Boko Demographics Alone Are Not Enough to Position a Brand Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base. Wed, 27 Aug 2014 16:30:00 GMT Jim Joseph