Customers

News and Articles About Customers

The Best Way to Market a Niche Company

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
18 Resources to Help You Become Amazing at Acquiring New Customers

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
4 Customer Personalities Your Sales Team Wants to Reach

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Transparency Can Overcome Consumer Resistance to Sharing Data

Transparency Can Overcome Consumer Resistance to Sharing Data

People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
3 Benefits in Personalizing a Website for Visitors

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
The 2 Psychological Factors Motivating Customers to Buy

The 2 Psychological Factors Motivating Customers to Buy

It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
The 9 Best Real-World Strategies Every Entrepreneur Should Know

The 9 Best Real-World Strategies Every Entrepreneur Should Know

All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
4 Steps to Identifying -- and Engaging – Your Core Customers

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
The Customer Is Mostly Wrong

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
4 Scenarios That May Prompt You to Divorce a Client

4 Scenarios That May Prompt You to Divorce a Client

Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Fast Ideas to Rapidly Grow Your Revenue

4 Fast Ideas to Rapidly Grow Your Revenue

Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
10 Ways to Quickly Generate Leads

10 Ways to Quickly Generate Leads

Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.
The Better You Know Your Customer, the Better You Can Position Your Brand

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
7 Ways to Get the Most Out of Exhibiting at a Trade Show

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
How Scoring Celebrity Clients Can Take Your Business to the Next Level

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
Driving Innovation With Crowdsourcing

Driving Innovation With Crowdsourcing

Companies are using the wisdom of consumers to rapidly drive innovation, improve products and increase customer satisfaction.
How to Win Clients Your First Week in Business

How to Win Clients Your First Week in Business

Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Know Your Customers by Living a Day in Their Lives

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
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