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News and Articles About Customers

Do Your Marketing Messages Target the Right Personas?
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Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
April 9, 2014 in Marketing
Advice for Making the Luxury Sell

Advice for Making the Luxury Sell

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When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
April 5, 2014 in Money
Diversity Defines Our Global Economy. Do You Speak the Language?

Diversity Defines Our Global Economy. Do You Speak the Language?

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Chances are that you'll interact with people in the business world of different cultures, whether its your workforce or your customers. Are you ready to dive in?
March 31, 2014 in Grow Your Business
Video: The Esquire Guy on Handling a PR Crisis With StylePlay Video

The Esquire Guy on Handling a PR Crisis With Style (Video)

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Effective damage control all comes down to the tone.
March 29, 2014 in Marketing
Up Your 'David' Status Without Taking on a 'Goliath'

Up Your 'David' Status Without Taking on a 'Goliath'

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President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
March 25, 2014 in Grow Your Business
How to Deal With the Customer Who Isn't Right

How to Deal With the Customer Who Isn't Right

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The customer isn't always right. In some cases, they are just plain wrong. Here's what to do.
March 24, 2014 in Grow Your Business
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

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Online personal style service Stitch Fix builds loyalty by really knowing its customers.
March 19, 2014 in Marketing
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

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Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014 in Marketing
4 Ways to Increase Your Direct Mail Sales

4 Ways to Increase Your Direct Mail Sales

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After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
March 4, 2014 in Marketing
Treat Them Well: 5 Keys to Lasting Customer Service

Treat Them Well: 5 Keys to Lasting Customer Service

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A valued customer is a happy one, which almost always leads to profits.
February 27, 2014 in Grow Your Business
How Much Should I Charge Clients?

How Much Should I Charge Clients?

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Pricing can be difficult. Here are some things to consider to make it easier.
February 20, 2014 in Billing and Collections
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

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What business owners need to know about gathering, using and protecting customer information.
February 18, 2014 in Marketing Basics
Listen Up: How to Respond to Customer Complaints

Listen Up: How to Respond to Customer Complaints

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Set up the proper processes to receive feedback in advance for sustained positive outcomes.
February 11, 2014 in Management & Operations
Are You Ready for the Age of the Customer?

Are You Ready for the Age of the Customer?

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After thousands of years, the marketplace has experienced a tectonic shift.
February 4, 2014 in Growing Your Business
Look Out Startups, 2014 is About Results, Not Buzz

Look Out Startups, 2014 is About Results, Not Buzz

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Companies may have been able to get ahead before with cool ideas -- but not anymore.
February 4, 2014 in Startup Basics
The One Thing Your Startup Really Needs to Succeed

The One Thing Your Startup Really Needs to Succeed

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It's not a business plan, or even a killer idea. Can you guess what it is?
January 14, 2014 in Startup Basics
Why Stellar Customer Service Is Key to Building Your Online Brand

Why Stellar Customer Service Is Key to Building Your Online Brand

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If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
December 23, 2013 in Social Media
How to Make the Most of Your Brand's Social Media Content

How to Make the Most of Your Brand's Social Media Content

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Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
December 17, 2013 in Social Media
Let Beyonce Be Your Guide and Other Must-Read Business Tips

Let Beyonce Be Your Guide and Other Must-Read Business Tips

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A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
December 13, 2013 in Customer Loyalty and Retention
Twitter Shows the Value in Listening to Customers

Twitter Shows the Value in Listening to Customers

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Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
December 13, 2013 in Office Tech
Finding Growth By Changing Your Mindset

Finding Growth By Changing Your Mindset

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No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
December 11, 2013 in Marketing
5 Ways to Make Your Coupons Stand Out From the Pack

5 Ways to Make Your Coupons Stand Out From the Pack

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People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
November 21, 2013 in Advertising
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

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Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
November 21, 2013 in Branding
5 Ways to Keep Customers Knocking on Your Door For More

5 Ways to Keep Customers Knocking on Your Door For More

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Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
November 20, 2013 in Branding
9 Ways to Beat the Competition By Selling Less

9 Ways to Beat the Competition By Selling Less

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Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
November 20, 2013 in Growth Strategies
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