Customers

News and Articles About Customers

Earn Customer Trust and the Rest Will Follow

For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.

How to Best Utilize Your Positive Customer Feedback

To thrive in a competitive market, you must understand and highlight your company’s strengths.

Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention

Earning customer loyalty is an uphill battle, but it is always worth the effort.

35 Restaurants Where the Customer Isn't Right

Maybe Seinfeld's infamous "soup Nazi" knew a little something about entrepreneurship.

3 Steps for Turning Customers Into Investors

Can't get a bank loan? Customers and community members can be your best investors. Here's how to make that happen.

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.

Start With a Simple Business Plan and Grow It as Needed

Begin with a lean document that can guide your company's efforts internally. Add to it later on if investors or bankers need more details.

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.

How to Determine What You Should Charge Customers

Ask these five questions to get a better sense of how much you should be charging.

Persistence and Planning Is Needed to Reach That 5-Year Milestone

With dismal business failure rates, follow these five ways to help your company celebrate half a decade of operation.

Passion Alone Is Not Enough to Open a Business

Before you start up, consider all the other functions of running a business, such as dealing with customers and keeping the books.

Spare Me Your Platitudes. Customers Are Tired of Insincere Support.

Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.

5 Tips on Building an Epic Customer-Support Team

When every move your company makes can be easily amplified to thousands over the social web, you need to make every interaction with your customers exceptional. Here are a few secrets on creating a rock-star customer-service team.

Richard Branson on Envisioning Your Business's Future

It's easy to get lost in the here and now, but planning for what comes next is crucial to your business's success.

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.

How 23andMe Caused a Divorce: A Look at Unintended Consequences

A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.

Magic and the CEO -- Applying Lessons Learned From the Stage

The art of being an entrepreneur owes much to performance.

The Wait for Apple's iPhone 6 Smashes Record in Manhattan

The line of people out front of Apple's flagship store was completely ridiculous.

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.

Why Americans Hate Their Internet Service Providers (Infographic)

Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
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