Customers

News and Articles About Customers

Why Your Customers' Cravings Are Your Key to Success

Knowing what customers want and delivering will help you gain market share fast. Here's how.

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.

Richard Branson on Building Brand Loyalty

The Virgin CEO shares how he was able to build a company culture based on customer service.

3 Things Entrepreneurs Get Wrong When Negotiating

A professional negotiation coach explains why every interaction with a potential client is a negotiation.

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.

7 Voicemail Secrets to Get a Call Back Every Time

Leaving the right voice message could be the difference between getting a called back and not. Here are seven ways to up your chances.

4 Reasons Your Business Needs a Mobile App

Going mobile can open a lot of doors for your company. Here are four key ways it can help your business grow.

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.

What It Takes to Be the Customer's First Choice

You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them. Here's how.

How Can I Grow My Home-Based Business?

A home-based small-business owner wants more clients. Ask Entrepreneur's business operations expert shares optimal paths to grow and what she'll need for the journey.

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.

Richard Branson on Being Social Media Savvy

The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.

The One Word That Will Help You Close More Sales

Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.

Power Networking: Use Your Power Base to Grow Sales

Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.

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