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News and Articles About Customers
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
How CEOs Can Maintain Their Edge
Leaders can avoid stagnation in three key ways.
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
How the Epidemic of Bad Behavior Affects Your Business
Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers.
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Leverage Honest Reviews to Rack Up New Customers
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Earn Customer Trust and the Rest Will Follow
For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
How to Best Utilize Your Positive Customer Feedback
To thrive in a competitive market, you must understand and highlight your company's strengths.
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