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How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
The Right Way to Adjust Your Prices

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
The Ethics Coach on Accountability

The Ethics Coach on Accountability

There's not always a clear-cut answer regarding the amount of responsibility you have to shoulder in every situation. This month our ethics coach tackles two tricky accountability issues.
5 Secrets to Winning More Sales

5 Secrets to Winning More Sales

Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
How to Outwit Your Competition

How to Outwit Your Competition

You don't have to reinvent the wheel to come up with a great business idea. Here are three ways to look at what your competition is doing -- and do it better.
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
Simple Steps to Effective Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
How to Figure Out Exactly What Your Customers Want

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Zig Ziglar and the Importance of Helping Others

Zig Ziglar and the Importance of Helping Others

From the late Zig Ziglar's sound advice to solutions to customer-service difficulties, a sampling of our best tips of the week.
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
Google's Tips for Using Mobile to Market to Holiday Shoppers

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
5 Tips for Using Social Media as a Customer Service Tool

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
3 App Options for Converting Facebook Fans Into Customers

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
How Gamification Can Help Attract New Customers

How Gamification Can Help Attract New Customers

Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
5 Business Naming Trends Startups Should Consider

5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

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