Customers

News and Articles About Customers

How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Growth Strategies

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-Fran├žois Verley
5 Ways to Get Your First Customer
Customers

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
How CEOs Can Maintain Their Edge
CEOs

How CEOs Can Maintain Their Edge

Leaders can avoid stagnation in three key ways.
Joel Trammell
The Last Thing You Want Your Customers to Do: Think
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Liraz Margalit
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
How the Epidemic of Bad Behavior Affects Your Business
Business Etiquette

How the Epidemic of Bad Behavior Affects Your Business

Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers.
Leslie Gaines-Ross
6 Critical Steps to Succeeding in an Untapped Industry
Success Strategies

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Tim Maliyil
Find the Courage and Ask Some Clients How Your Company Can Improve
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Ryan Vanni
What to Do When You Lose a Client
Customers

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Dorie Clark
Leverage Honest Reviews to Rack Up New Customers
Reviews

Leverage Honest Reviews to Rack Up New Customers

Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Karen Mishra
Earn Customer Trust and the Rest Will Follow
Trust

Earn Customer Trust and the Rest Will Follow

For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
Mike Laven
How to Best Utilize Your Positive Customer Feedback
Customer Service

How to Best Utilize Your Positive Customer Feedback

To thrive in a competitive market, you must understand and highlight your company's strengths.
Chuck Cohn