Customers

News and Articles About Customers

Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
Why Americans Hate Their Internet Service Providers (Infographic)
Internet

Why Americans Hate Their Internet Service Providers (Infographic)

Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
Catherine Clifford
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets
Innovation

Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
David Peto
18 Resources to Help You Become Amazing at Acquiring New Customers
Finding Customers

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Chloe Gray
4 Customer Personalities Your Sales Team Wants to Reach
Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch
Transparency Can Overcome Consumer Resistance to Sharing Data
Big Data

Transparency Can Overcome Consumer Resistance to Sharing Data

People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
Joshua McClure
3 Benefits in Personalizing a Website for Visitors
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Itai Sadan
The 2 Psychological Factors Motivating Customers to Buy
Sales

The 2 Psychological Factors Motivating Customers to Buy

It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
Jeff Shore
The 9 Best Real-World Strategies Every Entrepreneur Should Know
Leadership

The 9 Best Real-World Strategies Every Entrepreneur Should Know

All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
Steve Tobak
4 Steps to Identifying -- and Engaging – Your Core Customers
Finding Customers

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Frank Cespedes
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Sales Strategies

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
The Customer Is Mostly Wrong
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Gregory Ciotti