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The One-Week Road Test to See If You're Entrepreneurial Material
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
The Future of Customer Loyalty
Is your business ready for customer loyalty 3.0?
How to Make Someone Want to Do Business With You
Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
If You Want Happy Customers, Do These 5 Things (Infographic)
It's not that hard to make holiday shoppers happy -- and the payoff can be huge.
Ready to Launch
What Great Brands Know: Don't Chase Customers
There are two strategies for attracting customers, but neither of them involves begging.
4 Steps to Ensuring Customer Experience Comes First
Fashion the touch points and interactions so critical for captivating today's empowered consumers.
5 Ways To Get Prospective Customers to Choose You
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Ready to Launch
What Great Brands Know: Stop Waiting for Perfection
Learn what a minimum viable brand is and why you need one.
Capturing Repeat Customers Is the Magic of Growth Hacking
Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Unreachable on Vacation? That's 'Beyond Stupid.'
As an entrepreneur who is hungry for success, you need to be available to your customers without exception.
How You Should Be Marketing to the Visually Impaired
According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
How CEOs Can Maintain Their Edge
Leaders can avoid stagnation in three key ways.
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