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Today's Most Read
7.1 Steps to Create Multiple Streams of Income
Need a New Website or Logo? Design Trends for 2015. (Infographic)
Don't Let the Fear of Your Idea Being Stolen Hold You Back
What Biggie Smalls's Accountant Taught Me About Life
The 22-Year-Old Behind ShipYourEnemiesGlitter Sells the Site for $85,000
News and Articles About Customers
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets
When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
18 Resources to Help You Become Amazing at Acquiring New Customers
An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Connecting with customers
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
Transparency Can Overcome Consumer Resistance to Sharing Data
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
3 Benefits in Personalizing a Website for Visitors
Customization strategies are now more affordable for small companies to adopt for their online business presence.
The 2 Psychological Factors Motivating Customers to Buy
It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
The 9 Best Real-World Strategies Every Entrepreneur Should Know
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
The Customer Is Mostly Wrong
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
4 Scenarios That May Prompt You to Divorce a Client
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
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