News and Articles About Customers
A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
While many small merchants only accept cash or checks, most consumers prefer plastic.
A Los Angeles-based multimedia platform focuses on inspiring stories about the environment to help counterbalance the usual doom-and-gloom narrative.
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
Your brand draws customers to your business. Here are the elements you should consider when designing it.
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
There's not always a clear-cut answer regarding the amount of responsibility you have to shoulder in every situation. This month our ethics coach tackles two tricky accountability issues.
Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
You don't have to reinvent the wheel to come up with a great business idea. Here are three ways to look at what your competition is doing -- and do it better.
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
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