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5 Ways Open Government Data Can Inspire Startup Innovation
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News and Articles About Customers
The 9 Best Real-World Strategies Every Entrepreneur Should Know
All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
4 Steps to Identifying -- and Engaging – Your Core Customers
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Businesses need to respect today's informed customers.
The Customer Is Mostly Wrong
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
4 Scenarios That May Prompt You to Divorce a Client
Should you stay or should you go? Here's how to tell whether you should keep working with that client.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
4 Fast Ideas to Rapidly Grow Your Revenue
Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
10 Ways to Quickly Generate Leads
Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business
Execute these low-cost strategies to get your business off the ground immediately.
Tanya Benedicto Klich
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC
Winning VC funding is a gratifying rite of passage that some of the most successful entrepreneurs skipped in favor of funding growth from revenue.
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