Customers

News and Articles About Customers

Spare Me Your Platitudes. Customers Are Tired of Insincere Support.
Customer Service

Spare Me Your Platitudes. Customers Are Tired of Insincere Support.

Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.
Gregory Ciotti
5 Tips on Building an Epic Customer-Support Team
Customer Service

5 Tips on Building an Epic Customer-Support Team

When every move your company makes can be easily amplified to thousands over the social web, you need to make every interaction with your customers exceptional. Here are a few secrets on creating a rock-star customer-service team.
Leyla Seka
Richard Branson on Envisioning Your Business's Future
Planning

Richard Branson on Envisioning Your Business's Future

It's easy to get lost in the here and now, but planning for what comes next is crucial to your business's success.
Richard Branson
How to Pick the 'Right' Clients and Stand Out Among the Competition
Finding Customers

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Jessica Ballard
3 Ways to Bust Through Your Customer's Stress and Fear
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Jeff Shore
'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers
Customer Service

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Kate Taylor
How 23andMe Caused a Divorce: A Look at Unintended Consequences
Customers

How 23andMe Caused a Divorce: A Look at Unintended Consequences

A look at what happens when customers use a business for their own purposes, regardless of the company's explicit mission.
Carly Okyle
Magic and the CEO -- Applying Lessons Learned From the Stage
Innovation

Magic and the CEO -- Applying Lessons Learned From the Stage

The art of being an entrepreneur owes much to performance.
Eran Yaniv
The Wait for Apple's iPhone 6 Smashes Record in Manhattan
Customer Loyalty

The Wait for Apple's iPhone 6 Smashes Record in Manhattan

The line of people out front of Apple's flagship store was completely ridiculous.
Katie Little
Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
Why Americans Hate Their Internet Service Providers (Infographic)
Internet

Why Americans Hate Their Internet Service Providers (Infographic)

Americans are obsessed with their Internet, which makes it sting all the worse that the companies that provide Internet are expensive, unresponsive and because of their relative monopoly, in no hurry to improve their operations.
Catherine Clifford
The Best Way to Market a Niche Company
Ask the Expert

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Sabrina Horn
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Laura Entis
Innovation

Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
David Peto