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Today's Most Read
10 Things Exceptionally Productive Entrepreneurs Do Every Day
5 Ways Open Government Data Can Inspire Startup Innovation
Great Idea But Little Capital? Don't Let That Hold You Back.
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
16 Productivity Tools Useful for Every Entrepreneur
News and Articles About Customers
How to Win Clients Your First Week in Business
Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Know Your Customers by Living a Day in Their Lives
Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Don't Fire These 3 Rotten Customers, Profit From Them
Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Profitability or High User Count: Which Leads to Startup Success?
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
Most Companies Don't Get How Customer Service on Social Media Works
A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Customers are doing their own research. So traditional methods of promotion don't suffice.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
10 Secrets to Building Trust and Credibility With Your Customers
Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
The 3 Words Your Customers Love Most
How you can implement these words into your marketing plan without sounding like a used-car salesman.
Behind the Curtain of Yelp's Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Before You Break Up With That Problem Customer, Go Down This List
Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
Doug and Polly White
It's Time to 'Untrain' Your Sales Force
If your sales team is still operating under tradition, they need to adapt to today's buyers.
Gain Long-Term Social Followers With These 5 Tips
Having an engaged audience online can help your bottom line, but you have to be careful.
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)
Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
Peter S. Cohan
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