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Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
How the Epidemic of Bad Behavior Affects Your Business
Learn about actions your company can take to return to civility in the workplace and minimize rudeness with customers.
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Find the Courage and Ask Some Clients How Your Company Can Improve
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
What to Do When You Lose a Client
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
Leverage Honest Reviews to Rack Up New Customers
Candid feedback from past clients can prompt potential buyers to move forward with a purchase.
Earn Customer Trust and the Rest Will Follow
For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
How to Best Utilize Your Positive Customer Feedback
To thrive in a competitive market, you must understand and highlight your company's strengths.
Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention
Earning customer loyalty is an uphill battle, but it is always worth the effort.
Finding a 'Theory of Everything' for Retail
Large merchants are plagued by operating in silos. Whether selling online or in a store, they can aim to operate as one company before the customer's eyes.
35 Restaurants Where the Customer Isn't Right
Maybe Seinfeld's infamous "soup Nazi" knew a little something about entrepreneurship.
3 Steps for Turning Customers Into Investors
Can't get a bank loan? Customers and community members can be your best investors. Here's how to make that happen.
3 Steps to Happier Customers
Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
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