Customers

News and Articles About Customers

How to Win Clients Your First Week in Business
Finding Customers

How to Win Clients Your First Week in Business

Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
Dorie Clark
Know Your Customers by Living a Day in Their Lives
Customers

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Steve Blank
Don't Fire These 3 Rotten Customers, Profit From Them
Problem Customers

Don't Fire These 3 Rotten Customers, Profit From Them

Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Gene Marks
Profitability or High User Count: Which Leads to Startup Success?
Startups

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
Martin Zwilling
Most Companies Don't Get How Customer Service on Social Media Works
Customer Service

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
Kristin Clifford
5 Steps to Make Your Marketing Pop in the Age of the Consumer
Marketing

5 Steps to Make Your Marketing Pop in the Age of the Consumer

Customers are doing their own research. So traditional methods of promotion don't suffice.
Jesse Torres
Delivered by
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
Leadership

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
 10 Secrets to Building Trust and Credibility With Your Customers
Sales Strategies

10 Secrets to Building Trust and Credibility With Your Customers

Salespeople often get a bad rap. Don't be that person, Here are a few pointers on how to build a long-lasting relationship with clients.
Walter Rogers
The 3 Words Your Customers Love Most
Sales

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Gregory Ciotti
Behind the Curtain of Yelp's Powerful Reviews
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
Before You Break Up With That Problem Customer, Go Down This List
Customers

Before You Break Up With That Problem Customer, Go Down This List

Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
Doug and Polly White
It's Time to 'Untrain' Your Sales Force
Sales

It's Time to 'Untrain' Your Sales Force

If your sales team is still operating under tradition, they need to adapt to today's buyers.
Christopher Faust
Gain Long-Term Social Followers With These 5 Tips
Connected Entrepreneur

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
Zach Cutler
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)
Innovation

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
Peter S. Cohan