Customers

News and Articles About Customers

Innovation

Finding Clients Who Are Open to Innovation Even in Risk-Averse Markets

When the purchasing decision chain is full of doubters, these tips can help you woo more customers.
David Peto
18 Resources to Help You Become Amazing at Acquiring New Customers
Finding Customers

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
Chloe Gray
4 Customer Personalities Your Sales Team Wants to Reach
Connecting with customers

4 Customer Personalities Your Sales Team Wants to Reach

Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch
Big Data

Transparency Can Overcome Consumer Resistance to Sharing Data

People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
Joshua McClure
3 Benefits in Personalizing a Website for Visitors
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Itai Sadan
The 2 Psychological Factors Motivating Customers to Buy
Sales

The 2 Psychological Factors Motivating Customers to Buy

It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
Jeff Shore
The 9 Best Real-World Strategies Every Entrepreneur Should Know
Leadership

The 9 Best Real-World Strategies Every Entrepreneur Should Know

All the advice you need to know boils down to these ideas to help you differentiate and beat the competition.
Steve Tobak
4 Steps to Identifying -- and Engaging – Your Core Customers
Finding Customers

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Frank Cespedes
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Sales Strategies

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
Frank Visgatis
The Customer Is Mostly Wrong
Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Gregory Ciotti
4 Scenarios That May Prompt You to Divorce a Client
Customers

4 Scenarios That May Prompt You to Divorce a Client

Should you stay or should you go? Here's how to tell whether you should keep working with that client.
Kate Swoboda
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Gabrielle Boko
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
4 Fast Ideas to Rapidly Grow Your Revenue
Growth Strategies

4 Fast Ideas to Rapidly Grow Your Revenue

Without revenue, your business will die. These options won't require a huge effort, but the payoffs could be immense.
Jeff Shore