Data Management

News and Articles About Data Management

5 Ways Data Can Enhance Marketing Campaigns
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
4 Ways to Unleash the Power of Data to Transform Your Organization
Data Management

4 Ways to Unleash the Power of Data to Transform Your Organization

Data blinders keep us focused on sales and marketing but oblivious to the many ways data can transform operations and even company culture.
Asha Saxena
Watch Out! Here Comes Big Data 2.0
Big Data

Watch Out! Here Comes Big Data 2.0

Small-business owners now have access to the highest levels of data technology.
Mike Templeman
Why Your Startup Needs to Be Data Mature From the Beginning
Data Analysis

Why Your Startup Needs to Be Data Mature From the Beginning

Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
Asha Saxena
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Brian Honigman
Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Dan Newman
3 Things That Successful Entrepreneurs Know About Data
Data Analysis

3 Things That Successful Entrepreneurs Know About Data

Attaching strategic actions to important metrics can turn your company into a money-making machine.
Aran Hamilton
4 Things a Data Scientist Can Do for Entrepreneurs
Big Data

4 Things a Data Scientist Can Do for Entrepreneurs

Virtually every type of company can benefit from a skilled data scientist.
Michael Li
Worried About Insider Data Theft? This Startup Has You Covered.
Security

Worried About Insider Data Theft? This Startup Has You Covered.

Analytics software from Canadian startup Interset identifies activity that deviates from "good" behavior and proactively alerts managers.
Your Data Needs Regular Health Checkups, Too
Data Analysis

Your Data Needs Regular Health Checkups, Too

Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.
Asha Saxena
How to Tame the Big Data Beast
Big Data

How to Tame the Big Data Beast

It is one of those topics we can't escape -- and with good reason.
Companies Need to Take Responsibility for Protecting Sensitive User Data
Cyber Security

Companies Need to Take Responsibility for Protecting Sensitive User Data

Stealing data is a crime but those entrusted with protecting it bear responsibility for the measures they take.
Todd Feinman
Uber Will Improve Privacy, Data Security Following Report
Uber

Uber Will Improve Privacy, Data Security Following Report

The ride service said it will provide training for employees, making policies easier for customers to understand, and tightening access controls.
Paint by Numbers. Harness the Power of Data Visualization.
Big Data

Paint by Numbers. Harness the Power of Data Visualization.

The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
Asha Saxena