News and Articles About Discounting
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Go ahead, have a sale. Give a discount. Be a sport. But know that youre just playing an age-old game of pricing.
Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Check out these Twitter feeds for daily discounts and frugal living tips.
Before you figure out your pricing, figure out your business.
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Four tips to save your business from extreme couponing practices.
A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
Before you decide to price your products lower than the competition, let us talk you out of it.
This 28-year-old Brooklynite built a successful business around the concept of loss leaders. Part of our annual Young Millionaires report.
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.