Discounting

News and Articles About Discounting

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that youÂ’re just playing an age-old game of pricing.

Business Owners: Want to Offer a Black Friday Deal? Here's How.

Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.

3 Ways to Make Online Sales More Enticing

With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.

Bargain Hunting: 7 to Follow

Check out these Twitter feeds for daily discounts and frugal living tips.

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.

How to Compete -- and Win -- When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.

Why You Don't Want to Be the Low-Cost Leader

Before you decide to price your products lower than the competition, let us talk you out of it.

1SaleADay.com's Ben Federman and the Value of a Daily Steal

This 28-year-old Brooklynite built a successful business around the concept of loss leaders. Part of our annual Young Millionaires report.

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.

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