News and Articles About Discounting
Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Groupon is not a cautionary tale of unicorns past.
Here are three promotions to boost sales after Santa Claus leaves town.
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.