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The Danger of Discounts and How to Avoid Them
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
March 3, 2013
How Gamification Can Improve Customer Loyalty Programs (Video)
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
October 9, 2012
How Gamification Can Reduce the Need for Discounts (Video)
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
August 14, 2012
Bargain Hunting: 7 to Follow
Check out these Twitter feeds for daily discounts and frugal living tips.
May 13, 2012
Four Questions to Ask Before Setting a Price
Before you figure out your pricing, figure out your business.
February 9, 2012
How to Survive a Price War
Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
December 28, 2011
How to Compete -- and Win -- When Rivals Cut Prices
Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
December 22, 2011
How to Use Mobile to Reach Holiday Bargain Hunters
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
December 6, 2011
Will Black Friday and Cyber Monday Lead to a Big Payday?
Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
November 29, 2011
How to Stop Losing Money From Coupons
Four tips to save your business from extreme couponing practices.
November 3, 2011
CouponTrade Can Help Attract Customers Through Unused Deals
John Patrick Pullen
A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
October 15, 2011
Why You Don't Want to Be the Low-Cost Leader
Before you decide to price your products lower than the competition, let us talk you out of it.
September 14, 2011
1SaleADay.com's Ben Federman and the Value of a Daily Steal
This 28-year-old Brooklynite built a successful business around the concept of loss leaders. Part of our annual Young Millionaires report.
September 5, 2011
The Dark Side of Discounts
Dan Kennedy and Jason Marrs
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
August 1, 2011
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