Discounting

News and Articles About Discounting

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle
Ecommerce

Christmas in July: Walmart, Amazon Throw Down in Epic Discount Battle

Given competing sales from two of the world's biggest retailers, other businesses may be bound for slow traffic this week.
Geoff Weiss
Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'
Amazon

Amazon's New Prime Day Will Be a Massive 'Global Shopping Event'

Mark your calendars: It's on July 15.
How Retailers Are Adjusting Their Playbooks to Get Your Cash
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Krystina Gustafson
Let's Stop Laughing at Groupon
Valuations

Let's Stop Laughing at Groupon

Groupon is not a cautionary tale of unicorns past.
Smart Retailers Know There Is Plenty of Action After the Holidays
Holidays

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Henry Kim
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Wendy Frink
Projecting a Great Customer Experience a Half Year Ahead
Customer Service

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
John Jantsch
How This Theater Fills Its Empty Seats Every Night
Revenue Generation

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Grant Davis
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
Marketing

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Catherine Clifford
Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Gene Marks
Business Owners: Want to Offer a Black Friday Deal? Here's How.
Marketing

Business Owners: Want to Offer a Black Friday Deal? Here's How.

Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
Coeli Carr
Groupon Moves Deeper in the Discount Space With 'Freebies'
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Catherine Clifford
The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford