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The Dark Side of Discounts
Why You Don't Want to Be the Low-Cost Leader
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News and Articles About Discounting
Lure Teetering Customers With Digital Coupons (Infographic)
Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Projecting a Great Customer Experience a Half Year Ahead
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Why Discounts Are a Trick
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Business Owners: Want to Offer a Black Friday Deal? Here's How.
Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
Groupon Moves Deeper in the Discount Space With 'Freebies'
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
The Psychology of Discounts and Deals (Motiongraphic)
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
3 Ways to Make Online Sales More Enticing
With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
The Danger of Discounts and How to Avoid Them
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
How Gamification Can Improve Customer Loyalty Programs
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
How Gamification Can Reduce the Need for Discounts
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Bargain Hunting: 7 to Follow
Check out these Twitter feeds for daily discounts and frugal living tips.
Kara Ohngren Prior
Four Questions to Ask Before Setting a Price
Before you figure out your pricing, figure out your business.
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