Discounting

News and Articles About Discounting

Lure Teetering Customers With Digital Coupons (Infographic)
Coupons

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Wendy Frink
Projecting a Great Customer Experience a Half Year Ahead
Customer Service

Projecting a Great Customer Experience a Half Year Ahead

Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
John Jantsch
How This Theater Fills Its Empty Seats Every Night
Revenue Generation

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Grant Davis
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
Marketing

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Catherine Clifford
Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Gene Marks
Business Owners: Want to Offer a Black Friday Deal? Here's How.
Marketing

Business Owners: Want to Offer a Black Friday Deal? Here's How.

Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
Coeli Carr
Groupon Moves Deeper in the Discount Space With 'Freebies'
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Catherine Clifford
The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford
3 Ways to Make Online Sales More Enticing
Marketing

3 Ways to Make Online Sales More Enticing

With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
Ryan Lee
The Danger of Discounts and How to Avoid Them
Growth Strategies

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
Kevin Hiser
How Gamification Can Improve Customer Loyalty Programs
Marketing

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
How Gamification Can Reduce the Need for Discounts
Marketing

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Bargain Hunting: 7 to Follow
Entrepreneurs

Bargain Hunting: 7 to Follow

Check out these Twitter feeds for daily discounts and frugal living tips.
Kara Ohngren Prior
Four Questions to Ask Before Setting a Price
Finance

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
Mark Stiving