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News and Articles About Discounting

How This Theater Fills Its Empty Seats Every Night
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The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
April 13, 2014 in Money
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

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The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
February 10, 2014 in Advertising

Why Discounts Are a Trick

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Go ahead, have a sale. Give a discount. Be a sport. But know that youÂ’re just playing an age-old game of pricing.
December 6, 2013 in Sales
Business Owners: Want to Offer a Black Friday Deal? Here's How.

Business Owners: Want to Offer a Black Friday Deal? Here's How.

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Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
November 21, 2013 in Marketing
Groupon Moves Deeper in the Discount Space With 'Freebies'

Groupon Moves Deeper in the Discount Space With 'Freebies'

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The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
November 20, 2013 in Online Marketing
The Psychology of Discounts and Deals (Motiongraphic)

The Psychology of Discounts and Deals (Motiongraphic)

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Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
November 15, 2013 in Sales
3 Ways to Make Online Sales More Enticing

3 Ways to Make Online Sales More Enticing

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With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
October 23, 2013 in Sales
The Danger of Discounts and How to Avoid Them

The Danger of Discounts and How to Avoid Them

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In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
March 3, 2013 in Pricing
Video: How Gamification Can Improve Customer Loyalty ProgramsPlay Video

How Gamification Can Improve Customer Loyalty Programs (Video)

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Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
October 9, 2012 in Sales Techniques
Video: How Gamification Can Reduce the Need for DiscountsPlay Video

How Gamification Can Reduce the Need for Discounts (Video)

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Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
August 14, 2012 in Finding Customers
Bargain Hunting: 7 to Follow

Bargain Hunting: 7 to Follow

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Check out these Twitter feeds for daily discounts and frugal living tips.
May 13, 2012 in Lifestyle
Four Questions to Ask Before Setting a Price

Four Questions to Ask Before Setting a Price

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Before you figure out your pricing, figure out your business.
February 9, 2012 in Pricing
How to Survive a Price War

How to Survive a Price War

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Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
December 28, 2011 in Pricing
How to Compete -- and Win -- When Rivals Cut Prices

How to Compete -- and Win -- When Rivals Cut Prices

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Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
December 22, 2011 in Pricing
How to Use Mobile to Reach Holiday Bargain Hunters

How to Use Mobile to Reach Holiday Bargain Hunters

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Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
December 6, 2011 in Marketing Ideas
Will Black Friday and Cyber Monday Lead to a Big Payday?

Will Black Friday and Cyber Monday Lead to a Big Payday?

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Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
November 29, 2011 in Sales Techniques
How to Stop Losing Money From Coupons

How to Stop Losing Money From Coupons

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Four tips to save your business from extreme couponing practices.
November 3, 2011 in Advertising
CouponTrade Can Help Attract Customers Through Unused Deals

CouponTrade Can Help Attract Customers Through Unused Deals

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A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
October 15, 2011 in Online Marketing
Why You Don't Want to Be the Low-Cost Leader

Why You Don't Want to Be the Low-Cost Leader

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Before you decide to price your products lower than the competition, let us talk you out of it.
September 14, 2011 in Pricing
1SaleADay.com's Ben Federman and the Value of a Daily Steal

1SaleADay.com's Ben Federman and the Value of a Daily Steal

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This 28-year-old Brooklynite built a successful business around the concept of loss leaders. Part of our annual Young Millionaires report.
September 5, 2011 in Young Entrepreneurs
The Dark Side of Discounts

The Dark Side of Discounts

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Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
August 1, 2011 in Marketing Basics

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