Dove
From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'