News and Articles About E-Books
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.
Writing a book is maddeningly difficult but selling it is an even harder job.
Amid divisive contract disputes, the Walt Disney Company is the latest multimedia giant to find itself in Amazon's crosshairs.
With both the Nook and retail business struggling, the bookseller is dividing the company into two public companies.
The just-launched Rooster app, inspired by episodic television, aims to boost fiction readership by parsing out books in convenient and immersive installments.
Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.
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