Email Marketing

News and Articles About Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Top 10 Ways to Get People to Read and Respond to Your Emails

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Creating a Responsive Email Design (Infographic)

Creating a Responsive Email Design (Infographic)

With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Some Myspace users -- who may be surprised to discover that the site still exists – have received alarming emails from the network with their old, embarrassing photos attached.
Gmail Hacks to Score Your Business Extra Productivity

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
The Email Digest: The Key to Making Your Company Smarter

The Email Digest: The Key to Making Your Company Smarter

Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
The New Rules of Lead Generation Resemble the Old Rules, Somewhat

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
New Gmail Feature Makes it a Cinch to Unsubscribe

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
7 Myths of Email Marketing (Infographic)

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.

Connect with Entrepreneur

Most Shared Stories