Email Marketing

News and Articles About Email Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Sales on Mobile Are Booming, So It's Time to Think Small Screen First

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
7 Tricks to Make Email Less Overwhelming

7 Tricks to Make Email Less Overwhelming

Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
5 Ways to Make Sure Your Emails Get Opened (Infographic)

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
13 Ways to Get Your Emails Noticed and Opened

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
4 Ways to Make Sure Your Email List Doesn't End Up Dead

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
67 Tools That Will Help You Grow Your Email List

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Top 10 Ways to Get People to Read and Respond to Your Emails

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Creating a Responsive Email Design (Infographic)

Creating a Responsive Email Design (Infographic)

With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Some Myspace users -- who may be surprised to discover that the site still exists – have received alarming emails from the network with their old, embarrassing photos attached.
Gmail Hacks to Score Your Business Extra Productivity

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
The Email Digest: The Key to Making Your Company Smarter

The Email Digest: The Key to Making Your Company Smarter

Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
The New Rules of Lead Generation Resemble the Old Rules, Somewhat

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.

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