Email Marketing

News and Articles About Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign
Email Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Vikas Lalwani
6 Tried-and-True Email Marketing Tactics
Email Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Kimanzi Constable
How to Write Better Emails (Infographic)
Infographics

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Catherine Clifford
Why You Must Message Customers as Thoughtfully as You Do Friends
Mobile Marketing

Why You Must Message Customers as Thoughtfully as You Do Friends

The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Alex Campbell
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
Mobile Marketing

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
Seamas Egan
7 Tricks to Make Email Less Overwhelming
Email

7 Tricks to Make Email Less Overwhelming

Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Zach Ferres
Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails
Writing

Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails

Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
Carolyn Kopprasch
Email Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Kevin Allen
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Catherine Clifford
13 Ways to Get Your Emails Noticed and Opened
Email Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Al Lautenslager
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Jonathan Long
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Eric Siu
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
Email Marketing

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Kumail Hemani
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Katherine Duncan