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News and Articles About Email Marketing
8 Ingredients of an Off-the-Charts Email Marketing Campaign
For extraordinary results, test, measure, tweak. Don't stop.
6 Tried-and-True Email Marketing Tactics
The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
How to Write Better Emails (Infographic)
Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Why You Must Message Customers as Thoughtfully as You Do Friends
The power of mobile marketing to attract and retain customers turns against entrepreneurs who forget there is a person receiving that message.
Sales on Mobile Are Booming, So It's Time to Think Small Screen First
By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
7 Tricks to Make Email Less Overwhelming
Time is money, especially in the world of startups. For those tired of going through their inbox, here is the simple email-management system every entrepreneur should implement.
Why I Stopped Using 'Actually' and 'But' In My Customer Service Emails
Some words can detract from your message. Avoid them if you want to achieve more powerful and pointed communication.
5 Ways to Make Sure Your Emails Get Opened (Infographic)
Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
If you are looking to build engagement with customers, email addresses are gold.
13 Ways to Get Your Emails Noticed and Opened
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Leveraging Big Data to Boost Click-Through Rates
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
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