Email Marketing

News and Articles About Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Jonathan Long
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Eric Siu
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
Email Marketing

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Kumail Hemani
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Katherine Duncan
67 Tools That Will Help You Grow Your Email List
Email Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
Greg Digneo
Top 10 Ways to Get People to Read and Respond to Your Emails
Email Marketing

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Jacqueline Whitmore
Creating a Responsive Email Design (Infographic)
Responsive Design

Creating a Responsive Email Design (Infographic)

With more customer checking email over mobile, its important to understand the shift and how to make the most of it. Here's how.
Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users
Myspace

Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Some Myspace users -- who may be surprised to discover that the site still exists – have received alarming emails from the network with their old, embarrassing photos attached.
Geoff Weiss
Gmail Hacks to Score Your Business Extra Productivity
Email

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Brad Hines
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman
The Email Digest: The Key to Making Your Company Smarter
Email Newsletters

The Email Digest: The Key to Making Your Company Smarter

Having an effective daily email digest will help you and your colleagues stay informed in this fast-moving world, while also saving your inboxes.
Sandeep Ayyappan
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Dave Lavinsky
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
The Ultimate Email Marketing Strategy for a Small Business in 7 Steps
Email Marketing

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Brett Relander