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News and Articles About Email Newsletters
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Turn Your Website Into a Lead-Generating Machine
Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Creating Brand Love Through Your Email Newsletter
Provide value to your business contacts and develop a loyal following with these eight steps.
Want to Make Email Subscribers Unhappy? Do These 6 Things.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
The Generic Email Newsletter Needs to Die
The old marketing methods no longer work. It's time to rethink your strategy.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
The Most Unsubscribed Email Lists of 2013
If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
7 Myths of Email Marketing (Infographic)
Before you plan your next email campaign, don't fall for these common falsehoods.
7 Tips to Make Your Email Marketing More Mobile-Friendly
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
3 Scary Email Marketing Mistakes to Avoid
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
4 Steps to Building A Profitable Digital Newsletter
Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
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