Email Newsletters

News and Articles About Email Newsletters

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Dave Lavinsky
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Sales Leads

Turn Your Website Into a Lead-Generating Machine

Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Jonathan Long
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
Email Newsletters

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Cynthia Price
Creating Brand Love Through Your Email Newsletter
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Jonathan Long
Want to Make Email Subscribers Unhappy? Do These 6 Things.
Email

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
DJ Waldow
The Generic Email Newsletter Needs to Die
Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Brian Barquilla
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
Nina Zipkin
7 Myths of Email Marketing (Infographic)
Marketing

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.
Kristin Piombino
7 Tips to Make Your Email Marketing More Mobile-Friendly
Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
DJ Waldow
3 Scary Email Marketing Mistakes to Avoid
Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
4 Steps to Building A Profitable Digital Newsletter
Marketing

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Ryan Lee
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
DJ Waldow