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News and Articles About Email Newsletters
Want to Make Email Subscribers Unhappy? Do These 6 Things.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
The Generic Email Newsletter Needs to Die
The old marketing methods no longer work. It's time to rethink your strategy.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
The Most Unsubscribed Email Lists of 2013
If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
7 Myths of Email Marketing (Infographic)
Before you plan your next email campaign, don't fall for these common falsehoods.
7 Tips to Make Your Email Marketing More Mobile-Friendly
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
3 Scary Email Marketing Mistakes to Avoid
On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
4 Steps to Building A Profitable Digital Newsletter
Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
10 Questions to Ask When Choosing an Email Marketing Service
Here's a quick guide to choosing the right provider for your company's email marketing needs.
Kim Lachance Shandrow
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button
Losing some subscribers can be better than having your messages marked as spam.
Read This Email. Why Again?
Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
How to Write Better Email Subject Lines
Take these steps to get more people clicking on your marketing messages.
4 Ways to Get Customers to Open Your Emails
If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
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