Email

News and Articles About Email

Email Marketing

Here's How to Use Science to Design Your Email for Optimal Conversion

Listen to research when designing your campaign and to your gut when tweaking it.
Katherine Halek
13 Steps to Effective Emails That Don't Suck
Email

13 Steps to Effective Emails That Don't Suck

Before you hit 'send,' check this list and make sure its a letter customers will want to open.
Ann Handley
Connectors: The 3 Situations It's OK to Make Blind Email Introductions
Networking

Connectors: The 3 Situations It's OK to Make Blind Email Introductions

There is only a few instances when it is acceptable not to ask both parties if they would like to be introduced to the other person.
Mike Fishbein
5 Bad Email Habits That Waste Your Time
Time Management Tips

5 Bad Email Habits That Waste Your Time

Email was a huge time saver, when it was new, but too often now managing the deluge is a costly distraction.
Alice Default
12 Ways to Improve Email Deliverability
Email Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Neil Patel
6 Growth Hack Techniques You Can Try Today
Growth Hacking

6 Growth Hack Techniques You Can Try Today

One of the best ways to understand growth hacking is to, well, get started doing it.
Neil Patel
3 Lessons From Sony Pictures Cautionary Tale
Cyber Security

3 Lessons From Sony Pictures Cautionary Tale

Here are three key takeaways from the hack, and what you can do to avoid these mistakes.
John Ackerly
China Reportedly Blocks Gmail in Move That Could Hurt Foreign Businesses
Censorship

China Reportedly Blocks Gmail in Move That Could Hurt Foreign Businesses

Disruptions to Google's services in China began last June, coinciding with the 25th anniversary of the massacre at Tiananmen Square.
Geoff Weiss
Considering a New Tech Platform? What to Know.
How To

Considering a New Tech Platform? What to Know.

As always, communication is key when making the change to any tech solution.
Carly Okyle
The Marketer's Guide to Transactional Email
Email Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
Alex Mohr
Is There a Future for Email?
How To

Is There a Future for Email?

Inboxes can be so passé. Here's how our tech pros think email might evolve.
Carly Okyle
5 Metrics You Shouldn't Use to Measure Success
Metrics

5 Metrics You Shouldn't Use to Measure Success

Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.
Jeff Boss
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Marketing Strategies

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Michael Sharkey
Stop Using These Words In Your Emails
Email Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?