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Today's Most Read
Multitasking Can Damage Your Brain and Career, Studies Say
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News and Articles About Email
Here's How to Use Science to Design Your Email for Optimal Conversion
Listen to research when designing your campaign and to your gut when tweaking it.
13 Steps to Effective Emails That Don't Suck
Before you hit 'send,' check this list and make sure its a letter customers will want to open.
Connectors: The 3 Situations It's OK to Make Blind Email Introductions
There is only a few instances when it is acceptable not to ask both parties if they would like to be introduced to the other person.
Time Management Tips
5 Bad Email Habits That Waste Your Time
Email was a huge time saver, when it was new, but too often now managing the deluge is a costly distraction.
12 Ways to Improve Email Deliverability
Your emails are useless unless they actually make it to the user's inbox.
6 Growth Hack Techniques You Can Try Today
One of the best ways to understand growth hacking is to, well, get started doing it.
3 Lessons From Sony Pictures Cautionary Tale
Here are three key takeaways from the hack, and what you can do to avoid these mistakes.
China Reportedly Blocks Gmail in Move That Could Hurt Foreign Businesses
Disruptions to Google's services in China began last June, coinciding with the 25th anniversary of the massacre at Tiananmen Square.
Considering a New Tech Platform? What to Know.
As always, communication is key when making the change to any tech solution.
The Marketer's Guide to Transactional Email
A look at the lifecycle of a user and find opportunities to enhance their experience using email.
Is There a Future for Email?
Inboxes can be so passé. Here's how our tech pros think email might evolve.
5 Metrics You Shouldn't Use to Measure Success
Being popular or busy for its own sake feel good but don't move the ball forward for you or your company.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Stop Using These Words In Your Emails
Do you know how you sound in email marketing?
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