Enchanting Customers

News and Articles About Enchanting Customers

Guy Kawasaki on Gaining Customer Trust

The venture capitalist and business author shares tips on customer service.

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.

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