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Making the Business Case for Human-Centered Design
5 min read
News and Articles About Enchanting Customers
Guy Kawasaki: How to Enchant Your Employees
The celebrated business author says business owners could take a page from Mike Rowe of TV's 'Dirty Jobs.'
Guy Kawasaki on Gaining Customer Trust
The venture capitalist and business author shares tips on customer service.
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'
The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Why Guy Kawasaki Is Enchanted With the Ford Mustang
The celebrated book author talks about muscle cars and perfect products.
Guy Kawasaki on Writing an Effective Mission Statement
The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Guy Kawasaki on Why He's a Justin Bieber Fan
The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
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