Entrepreneur Barbie
'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.
The Barbie Movie May Have Brought In Big Bucks at the Box Office, But One Collector Has Thousands Worth of Barbies in Her Toy Box
"Barbie" had the biggest opening weekend of 2023 so far.
Barbie lanza una nueva línea de muñecas y muñecos que buscan promover la inclusión
Entre los modelos de la nueva línea hay un Ken con vitíligo y una muñeca con un dispositivo auditivo detrás del oído.
Not Toying Around, Mattel Ousts CEO
Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Barbie Has More LinkedIn Followers Than You
The iconic doll has joined the career networking site, breaking barriers for fictional characters everywhere.
Got a Career or Business Question? Ask Barbie.
The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?
Barbie is now an entrepreneur. But what business is she running? Would you invest?
Introducing Entrepreneur Barbie
At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.