Entrepreneur Bookstore http://www.entrepreneur.com/topic/entrepreneur-bookstore The latest news, videos, and discussion topics on Entrepreneur Bookstore en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 02 Jan 2014 17:00:00 GMT How to Get Publicity for Your Crowdfunding Campaign Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project. Thu, 02 Jan 2014 17:00:00 GMT http://www.entrepreneur.com/article/228563 http://www.entrepreneur.com/article/228563 Sally Outlaw How to Use Video to Promote Your Crowdfunding Campaign Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers Thu, 05 Dec 2013 18:30:00 GMT http://www.entrepreneur.com/article/228547 http://www.entrepreneur.com/article/228547 Sally Outlaw How to Spread the Word About Your Crowdfunding Campaign Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture. Wed, 06 Nov 2013 12:30:00 GMT http://www.entrepreneur.com/article/228544 http://www.entrepreneur.com/article/228544 Sally Outlaw How to Market Your Crowdfunding Campaign You need a crowd to fund your idea. Here are the sources you should tap to spread the word about your crowdfunding campaign. Thu, 31 Oct 2013 17:00:00 GMT http://www.entrepreneur.com/article/228543 http://www.entrepreneur.com/article/228543 Sally Outlaw How to Set a Crowdfunding Goal It's very likely you'll need more money than you think to fund your business idea. Here's how to determine an amount that's not too high and not too low, but one that's just right. Thu, 24 Oct 2013 17:00:00 GMT http://www.entrepreneur.com/article/228541 http://www.entrepreneur.com/article/228541 Sally Outlaw They Raised $1 Million and All I Got Was This Lousy T-Shirt Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways. Thu, 17 Oct 2013 17:00:00 GMT http://www.entrepreneur.com/article/228537 http://www.entrepreneur.com/article/228537 Sally Outlaw 10 Top Crowdfunding Websites A look at the crowdfunding sites with the best track records that can be used to fund businesses. Thu, 10 Oct 2013 17:00:00 GMT http://www.entrepreneur.com/article/228534 http://www.entrepreneur.com/article/228534 Sally Outlaw The 80/20 Rule of Sales: How to Find Your Best Customers How you can focus on the customers who will buy the most from you. Wed, 09 Oct 2013 11:30:00 GMT http://www.entrepreneur.com/article/229294 http://www.entrepreneur.com/article/229294 Perry Marshall Your Top 5 Crowdfunding Questions Answered A crowdfunding expert answers the most frequently asked questions about this new way of raising startup funds for your business. Thu, 26 Sep 2013 13:00:00 GMT http://www.entrepreneur.com/article/228460 http://www.entrepreneur.com/article/228460 Sally Outlaw What You Need to Know About the New Equity-Crowdfunding Model Entrepreneurs who list on equity-crowdfunding platforms will have an opportunity to raise serious capital. Learn how to manage new expectations, responsibilities and obligations to regulators and shareholders Thu, 19 Sep 2013 17:00:00 GMT http://www.entrepreneur.com/article/228440 http://www.entrepreneur.com/article/228440 Sally Outlaw How to Turn Haters Into Raging Fans Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales. Thu, 12 Sep 2013 18:00:00 GMT http://www.entrepreneur.com/article/228304 http://www.entrepreneur.com/article/228304 Perry Marshall Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts. Thu, 22 Aug 2013 17:00:00 GMT http://www.entrepreneur.com/article/227897 http://www.entrepreneur.com/article/227897 Perry Marshall How to Navigate Wholesale Merchandise Markets as a New Retailer The best place to purchase stock for your retail store is most likely at regional market centers. Find out how to work these wholesale showrooms. Wed, 14 Aug 2013 19:30:00 GMT http://www.entrepreneur.com/article/227853 http://www.entrepreneur.com/article/227853 Ronald L. Bond How to Find More Customers Now If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for. Wed, 14 Aug 2013 17:00:00 GMT http://www.entrepreneur.com/article/227846 http://www.entrepreneur.com/article/227846 Perry Marshall 6 Essential Criteria Your Pinterest Pins Should Meet Find out how to select content for your business's Pinterest boards that will help define your business and your brand. Fri, 31 May 2013 11:05:00 GMT http://www.entrepreneur.com/article/226873 http://www.entrepreneur.com/article/226873 Karen Leland 9 Ways to Build Your Pinterest Audience Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience. Fri, 24 May 2013 09:30:00 GMT http://www.entrepreneur.com/article/226810 http://www.entrepreneur.com/article/226810 Karen Leland How to Get Started on Pinterest: 8 Boards Worth Creating If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start. Wed, 01 May 2013 09:30:00 GMT http://www.entrepreneur.com/article/226533 http://www.entrepreneur.com/article/226533 Karen Leland Keeping Your Customers Satisfied -- It's All in the Details One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition. Fri, 26 Apr 2013 10:00:00 GMT http://www.entrepreneur.com/article/226505 http://www.entrepreneur.com/article/226505 Robert L. Shook and Barry Farber Creating Viral Tweets for Your Business How to create Twitter content that's forwarded over and over again. Thu, 18 Apr 2013 08:00:00 GMT http://www.entrepreneur.com/article/226444 http://www.entrepreneur.com/article/226444 Ted Prodromou Link Building: 12 Ways to Get Other Sites to Link to Yours Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests. Wed, 17 Apr 2013 08:00:00 GMT http://www.entrepreneur.com/article/226406 http://www.entrepreneur.com/article/226406 Eric Ward and Garrett French