News and Articles About Expanding Your Online Presence

How to Optimize Your Website for International Search
SEO Tips

How to Optimize Your Website for International Search

Most websites are only optimized for the country that the business is physically in. To expand, owners will need to think about international search.
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Growing Pains: How Expansion Causes Startups to Lose Customers
The Grind

Growing Pains: How Expansion Causes Startups to Lose Customers

The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
Adina Grigore
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
10 Questions to Ask Before Expanding Overseas
Growth Strategies

10 Questions to Ask Before Expanding Overseas

If you're considering an international expansion of your brand, here's what you need to know to make sure you're fully prepared to make the decision.
Alina Dizik
Is Your Website Lost in Translation?
Technology

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
Mikal E. Belicove
What You Need to Know About YouTube's New Analytics Program
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Aj Kumar
Five Time-Saving Tips for Updating Web Content
Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
Khoa Bui
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
Marketing

Business Owners Weigh In on Facebook Messaging

Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Ericka Chickowski
Google Analytics
Growth Strategies

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
Gwen Moran
Starting a Business

Be a Follower

Must-add tweeps to any business owner's Twitter feed
Gwen Moran
Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Mikal E. Belicove