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News and Articles About Facebook advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud
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To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
April 7, 2014 in Social Media
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

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'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
March 31, 2014 in Social Media
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

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The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
March 14, 2014 in Marketing
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
Facebook Gives Advertisers a Way to Target by Relationship Status

Facebook Gives Advertisers a Way to Target by Relationship Status

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Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
February 20, 2014 in Advertising
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

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Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
February 6, 2014 in Social Media
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

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Get ahead of the curve with these tips from marketing pro Perry Marshall.
January 21, 2014 in Online Marketing
Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

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Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
January 10, 2014 in Advertising
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

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Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
December 17, 2013 in Advertising
5 Social Media Predictions for 2014

5 Social Media Predictions for 2014

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When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
December 16, 2013 in Social Media
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

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Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
December 4, 2013 in Social Media
10 Stories From the Web to Know About This Week

10 Stories From the Web to Know About This Week

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Bitcoin launches ATMS, quantifying innovation, Marissa Mayer's no telecommuting policy gets vindicated, Latinas take over, marketers can’t decide if Facebook ads work, Steve Blank gets fired. This week's notable news and tantalizing tidbits for entrepreneurs.
November 1, 2013 in News and Trends

Facebook Allows Teens to Make Posts Public

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In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.
October 17, 2013 in Social Media
Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

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Next we may see advertising videos showing up sometime before the end of the year.
September 13, 2013 in Social Media
New Facebook Privacy Issue Sparks Official FTC Inquiry

New Facebook Privacy Issue Sparks Official FTC Inquiry

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The social network is under fire again over the way it shares user information for advertising purposes.
September 12, 2013 in Social Media
Facebook Gives Businesses Free Access to Shutterstock Images for Ads

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

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The social network is also updating its photo uploader tool and the Pages mobile app.
August 22, 2013 in Social Media

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

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Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
August 12, 2013 in Social Media
Facebook Courts Small Businesses to Drive Mobile Ad Revenue

Facebook Courts Small Businesses to Drive Mobile Ad Revenue

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Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
July 25, 2013 in News and Trends
Facebook Updates Ad Manager for Real-Time Analytics

Facebook Updates Ad Manager for Real-Time Analytics

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Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
June 27, 2013 in Social Media
Report: Facebook Wants to Become Your Mobile News Reader

Report: Facebook Wants to Become Your Mobile News Reader

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The social-media giant reportedly has been working on a project, called 'Reader' internally, which will display your news feed in a new visual layout designed for mobile.
June 24, 2013 in News and Trends
Facebook to Simplify and Consolidate Its Ad Options

Facebook to Simplify and Consolidate Its Ad Options

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Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
June 7, 2013 in Social Media
Facebook Expands Advertising Options With New 'Partner Categories'

Facebook Expands Advertising Options With New 'Partner Categories'

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Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
April 10, 2013 in Social Media
4 Tips for Using Facebook's Redesigned News Feed

4 Tips for Using Facebook's Redesigned News Feed

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The new design focuses on larger images and emphasizing content from friends and brands people like.
March 7, 2013 in Social Media
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

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How you can better track and target your advertising campaigns, while also reducing your costs.
February 13, 2013 in Advertising

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Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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