Facebook Marketing

News and Articles About Facebook Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'

What Facebook’s Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
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Simple Ways Bootstrappers Can Keep Facebook Pages Fresh

These five tips will help you maximize the time you spend on social media.

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.

10 Tips for Mastering Facebook

Get the most out of your time and money on the social network with these important pieces of advice.

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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