Facebook Marketing
BY Rick Mulready and Jason Fell
What you need to know about the new tools and features.
4 Tips for Using Facebook's Redesigned News Feed
BY Rick Mulready
The new design focuses on larger images and emphasizing content from friends and brands people like.
Facebook's Graph Search Holds Promise for Social Marketing
BY Rick Mulready
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
The Best Days to Post to Facebook, Based on Industry (Infographic)
BY Michael Sebastian
A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Play Video Getting Started on Twitter and Facebook As a Business Owner (Video)
BY Jason Falls
Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
New Facebook Rules Limit Use of Text on Images
BY Rick Mulready
Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
How Facebook's Updated 'Nearby' Tool Can Boost Your Business
BY Rick Mulready
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
How to Promote Your Business Events on Facebook
BY Amy Porterfield
Use care in setting up the event, then create excitement with visually compelling posts and ads.
New Facebook Option Can Help Brands Regain Fan Engagement
BY Jason Fell
Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
BY Kathleen Davis
A new survey reveals that small businesses are increasing their social media marketing efforts.
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
BY Amy Porterfield
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
3 App Options for Converting Facebook Fans Into Customers
BY Kim Lachance Shandrow
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
5 Scary Mistakes to Avoid on Facebook
BY Scott Levy
Don't make these no-nos when trying to build your fan base on the giant social network.
How a Facebook Search Engine Could Change the Way People Find Your Business
BY AJ Kumar
Three things to consider about your Facebook presence in advance of the company's future search tool.
How to Convert Facebook Fans Into Paying Customers
BY Amy Porterfield
Nurture your fans on Facebook and market to them through email.
Big Companies Are Adapting to Social Media Marketing
BY Mikal E. Belicove
New reports show that more large companies are using social media to promote their brands.
Richard Branson on How to Connect With Your Customers
BY Richard Branson
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
3 Ways to Generate Better Leads on Facebook
BY Amy Porterfield
How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
How to Build Facebook Fans to Drive Sales
BY Perry Marshall and Thomas Meloche
Why collecting 'likes' is a potent and inexpensive way to promote your business.
6 Must-Have Attributes of Social Media Managers
BY Mikal E. Belicove
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
3 Ways to Use Facebook Groups to Attract and Keep Customers
BY Amy Porterfield
Follow these tips to create different types of groups tailored to specific customers.
10 Free Online Resources for Business Tech
BY John Patrick Pullen
Add new skills and brush up on old ones with these whip smart websites.
3 Critical Questions to Ask Yourself Before Posting to Facebook
BY Brian Patrick Eha
Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
5 Things You Need to Know About Facebook's Edgerank Algorithm
BY Jason Falls
Engaging content and interactivity can help boost your visibility with fans.




