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News and Articles About Facebook

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.

Why Giant VCs Are Putting Trust -- and $1 Million -- into Cory Levy's One

This social-discovery app co-founder may only be 20 years old, but he has the venture backing of someone twice his age. Here, we ask him to expand on his top entrepreneurial challenges and key drivers.

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.

Mark Zuckerberg on Facebook's Triumphs and Tribulations

Three lessons from the successes and missteps of the world's largest social network.

Silicon Valley's Best Dressed

Forget hoodies and jeans, these eight women prove that you can be a business leader in Silicon Valley and still be stylish.

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.

Inside the Competitive Mind of Billionaire Mark Zuckerberg (Infographic)

We put Facebook's founder under the microscope to dissect his ongoing drive to compete--even though the results can be a total fiasco.

What the IPO Market Revival Means for Start-Up Funding

Why a good showing among two recent public offerings could bode well for fast pace startups.

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.

The Biggest Lessons Franchisors Learned About Social Media

The franchise world has finally embraced social media. A look at the new services and policies helping the franchise systems work together, plus three tips to build a social fan base.
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