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Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.

Climbing on the Social Media IPO Bandwagon

The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.

Do Social Tools Really Hurt Employee Productivity?

Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.

LinkedIn's IPO Could Spark a Social Gold Rush

Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.

Four Contests Offer Small Businesses Cash, Mentoring

Present a creative idea, and you might take home up to $25,000 in the current crop of contests. Here are details.

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.

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