Finding Customers

Early Adopters Are Great, But They Aren't Most Customers
Early Adopters

Early Adopters Are Great, But They Aren't Most Customers

This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
Martin Zwilling
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
Capturing Repeat Customers Is the Magic of Growth Hacking
Repeat customers

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Ryan Holiday
How Entrepreneurs Can Benefit From Frugal Experiments
Small Business - Big Impact

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
4 Ways to Make Your Business a Powerful Customer Magnet
Finding Customers

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Chip R. Bell
Apple Wants to Expand Its Footprint in the Workplace
Finding Customers

Apple Wants to Expand Its Footprint in the Workplace

In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Small Business - Big Impact

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Lisa Hoover McGreevy
How to Get an Enormous User Base Without Spending a Dime on Marketing
Small Business - Big Impact

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Pierre-François Verley
6 Ways to Land Your First Client
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
Control What You Can

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Diana Kander
Don't Ask for Money Until You Assemble a Focus Group
Small Business - Big Impact

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz