focus groups

Growing a Business

Revolutionize Your Market Research: How to Use Real-Time Feedback with This Focus Group Style

Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results.

Marketing

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.

Starting a Business

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.

Growing a Business

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.