Franchise Marketing

News and Articles About Franchise Marketing

Autopsy Franchise Aims to Educate About Death
Franchises

Autopsy Franchise Aims to Educate About Death

1-800-Autopsy tackles a need that never really goes away.
How to Keep Your Seasonal Franchise Going Year-Round
Franchises

How to Keep Your Seasonal Franchise Going Year-Round

Don't let your business grind to a halt when your traditional selling period comes to a close.
Can Your Business Be Franchised?
Franchises

Can Your Business Be Franchised?

There are several questions you should ask yourself before deciding if you should franchise your business.
Erwin J. Keup and Peter Keup
Should Franchisees Participate in Small Business Saturday?
Franchises

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.
Dinah Wisenberg Brin
How to Tell If a Franchisor's Marketing Will Make or Break You
Franchises

How to Tell If a Franchisor's Marketing Will Make or Break You

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing program before you decide to buy in.
Jeff Elgin