Franchise

News and Articles About Franchise

Denny's Just Capitalized on Apple's Tech Glitch in a Genius Marketing Move
Social Media

Denny's Just Capitalized on Apple's Tech Glitch in a Genius Marketing Move

The restaurant chain was quick to latch onto Apple's tech glitch, creating a clever Twitter post that went viral in minutes.
Kate Taylor
Why August Was a Terrible Month for McDonald's
McDonalds

Why August Was a Terrible Month for McDonald's

McDonald's reported a 3.7 percent drop in global sales in August on Tuesday.
Kate Taylor
Why Leeza Gibbons Just Bought a Senior Care Franchise
Franchise

Why Leeza Gibbons Just Bought a Senior Care Franchise

The former talk show host turned to senior care franchising after caring for her mother following her Alzheimer's diagnosis.
Kate Taylor
Franchise Players: How a Newspaper Editor Developed an Entrepreneurial Mindset Through Franchising
Franchise Players

Franchise Players: How a Newspaper Editor Developed an Entrepreneurial Mindset Through Franchising

As the newspaper industry struggled, Chris Meyer decided it was time to take a leap as an entrepreneur.
Kate Taylor
Georgia Dealerships Attack Tesla's Direct Sales Model
Tesla

Georgia Dealerships Attack Tesla's Direct Sales Model

Georgia is the latest state to attack the electric car company for selling cars directly to customers instead of through auto dealerships.
Kate Taylor
Franchise or New Venture? That Depends on You.
Starting a Business

Franchise or New Venture? That Depends on You.

Here are some quick gut checks and questions to ask yourself to determine what path you should embark on.
Rick Bisio
Franchise Players: I Turned My Small Biz Into a Franchised Location
Franchise Players

Franchise Players: I Turned My Small Biz Into a Franchised Location

After two decades in the custom closet business, Truman Jepson converted his small business into a franchised location of Closets by Design.
Kate Taylor
Franchise Players: Entering a Foreign Market Through Franchising
Franchise Players

Franchise Players: Entering a Foreign Market Through Franchising

After 55 years operating in the pharmaceutical business in Mexico, Medix decided to enter the American market as a Medifast franchisee.
Kate Taylor
Fast-Food Workers to Strike in 150 Cities Across the U.S.
Minimum Wage

Fast-Food Workers to Strike in 150 Cities Across the U.S.

Fast-food workers are planning a strike this week that could be the largest yet as the responsibilities of franchisors and franchisees continue to be battled in court.
Kate Taylor
Franchise Players: 'Marketing Is Still My Biggest Challenge'
Franchise Players

Franchise Players: 'Marketing Is Still My Biggest Challenge'

Ramona Streit became a home care franchisee eight years ago. Here's how she made her decision and what she has learned along the way.
Kate Taylor
Franchise Players: From Making Minimum Wage to Running the Show
Franchises

Franchise Players: From Making Minimum Wage to Running the Show

When she was 16, Dulce Luevano was making $5.15 working at CiCi's Pizza. Now, she owns her own shop.
Kate Taylor
Franchise Players: Why One Franchise Wasn't Enough
Franchise Players

Franchise Players: Why One Franchise Wasn't Enough

Passion for her product drove Sanden Andrews to open up four Smoothie King shops.
Kate Taylor
A Barbecue-Cleaning Franchise Gets Fired Up
Franchises

A Barbecue-Cleaning Franchise Gets Fired Up

Grill-cleaning can make for a grate opportunity for franchisees.
Franchise Players: A Pet Care Franchisee Changed Her Life at 21
Franchise Players

Franchise Players: A Pet Care Franchisee Changed Her Life at 21

As a 21-year-old business novice, Lauren Morenz found meaning in her job as a Fetch! Pet Care franchisee.
Kate Taylor
Franchise

A franchise is way for companies to expand its business by licensing the rights to third-party retailers or individuals -- or franchisees -- who then can use the franchise’s logo, name and business model.  

Three different kinds of franchises: They include:

  • Distributorships -- such as with Toyota -- which licenses the right for a third party to sell the parent company product.

  • Trademark licensing, which allows companies to buy the right to use the parent company’s trademark along with their own brand, such as what Coca-Cola licenses to other companies.

  • Business format franchises, such as Subway, which offer its franchisees the right to sell its goods and/or services using its business model.

Popular franchises: Some examples of popular and well-known franchise models are in the food industry -- many which have gone international -- such as McDonald’s, Subway and Dominos. Starbucks, which is commonly thought to be a franchise, is not.

For more information about top franchises, check out Entrepreneur's "2015 Franchise 500 Rankings," or get the Entrepreneur Franchise 500.  

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