News and Articles About Gabe Zichermann
Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.