Gabe Zichermann

News and Articles About Gabe Zichermann

The Biggest Mistake to Avoid When Adding Game Elements to Your Site
Technology

The Biggest Mistake to Avoid When Adding Game Elements to Your Site

Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
Why You Don't Need to Create an 'Angry Birds' for Your Site
Technology

Why You Don't Need to Create an 'Angry Birds' for Your Site

Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
How to Get Customers Using Your Online Rewards
Technology

How to Get Customers Using Your Online Rewards

Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
How Retail Businesses Can Use Gamification to Engage with Customers
Marketing

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
3 Ways Gamification Can Make Marketing More Fun
Technology

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Five Easy Tools for Adding Game Elements to Your Website
Technology

Five Easy Tools for Adding Game Elements to Your Website

Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.