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Gabe Zichermann

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News and Articles About Gabe Zichermann

Video: How Gamification Can Improve Customer and Employee EngagementPlay Video
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Don't think gamification is right for you? Expert Gabe Zichermann says using online and offline gaming elements can improve engagement for all types of businesses.
July 18, 2012 in Your Website
Video: The Biggest Mistake to Avoid When Adding Game Elements to Your SitePlay Video

The Biggest Mistake to Avoid When Adding Game Elements to Your Site (Video)

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Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
July 3, 2012 in Your Website
Video: Why You Don't Need to Create an 'Angry Birds' for Your SitePlay Video

Why You Don't Need to Create an 'Angry Birds' for Your Site (Video)

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Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
June 7, 2012 in Your Website
Video: How to Get Customers Using Your Online RewardsPlay Video

How to Get Customers Using Your Online Rewards (Video)

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Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
May 24, 2012 in Your Website
Video: How Retail Businesses Can Use Gamification to Engage with CustomersPlay Video

How Retail Businesses Can Use Gamification to Engage with Customers (Video)

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Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
May 16, 2012 in Your Website
Video: 3 Ways Gamification Can Make Marketing More FunPlay Video

3 Ways Gamification Can Make Marketing More Fun (Video)

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Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
April 25, 2012 in Your Website
Video: Five Easy Tools for Adding Game Elements to Your WebsitePlay Video

Five Easy Tools for Adding Game Elements to Your Website (Video)

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Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.
April 13, 2012 in Your Website

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