Gabe Zichermann

News and Articles About Gabe Zichermann

The Biggest Mistake to Avoid When Adding Game Elements to Your Site
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The Biggest Mistake to Avoid When Adding Game Elements to Your Site

Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
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Why You Don't Need to Create an 'Angry Birds' for Your Site
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Why You Don't Need to Create an 'Angry Birds' for Your Site

Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
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How to Get Customers Using Your Online Rewards
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How to Get Customers Using Your Online Rewards

Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
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How Retail Businesses Can Use Gamification to Engage with Customers
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How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
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3 Ways Gamification Can Make Marketing More Fun
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3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
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Five Easy Tools for Adding Game Elements to Your Website
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Five Easy Tools for Adding Game Elements to Your Website

Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.
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