Gamification

News and Articles About Gamification

How to Play Games at Work Productively
Gamification

How to Play Games at Work Productively

Employers increasingly are finding that the more tedious the task, the more effective it is to make a game of it.
Pratik Dholakiya
'Gamified' Employee Training Works Brilliantly but Is Loved Little
Gamification

'Gamified' Employee Training Works Brilliantly but Is Loved Little

Heaps of affirming data and successful adoption of training programs based on video games by well regarded companies has done little to bolster the reputation of this unfairly reviled technology.
Yoav Vilner
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Mobile Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Gilad Bechar
Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips
Weekly Tips Roundup

Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips

Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Tanya Benedicto Klich
Uber Has a Mobile Game to Stop Drivers Getting Lost
Uber

Uber Has a Mobile Game to Stop Drivers Getting Lost

It's a creative solution to a common problem.
Arjun Kharpal
What This Business Owner Did to Get His Team Out of a Sales Rut
Gamification

What This Business Owner Did to Get His Team Out of a Sales Rut

A little friendly competition translated into a big jump in sales.
Why You Should Supercharge Your Workplace With Gamification
Gamification

Why You Should Supercharge Your Workplace With Gamification

Not everyone is passionate about their work but everyone loves a good game.
Aaron Orendorff
How a Marketing Firm Hit the Gamification Bull's-Eye
Gamification

How a Marketing Firm Hit the Gamification Bull's-Eye

When sales are a game and customers are players, this Boston-based company wins big.
How to Make Gamification Fun for Everyone at Work
Gamification

How to Make Gamification Fun for Everyone at Work

Gamification can unlock your company's potential across all employees, job titles and departments.
Nintendo Unveils First 'Quality of Life' Device: a Non-Wearable Sleep Tracker
Personal Health

Nintendo Unveils First 'Quality of Life' Device: a Non-Wearable Sleep Tracker

The hand-sized device incorporates radio frequency sensors to measure sleep patterns and report back to users with analytic graphs.
Geoff Weiss
6 Techniques to Effectively Gamify a Mobile App
Mobile Apps

6 Techniques to Effectively Gamify a Mobile App

Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Rahul Varshneya
This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity
Employee Engagement

This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity

BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Laura Entis
Your Answer to Lackluster Customer and Employee Engagement: Add Fun.
Infographics

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.
Catherine Clifford
Great at World of Warcraft? Put It on Your Resume.
Video Games

Great at World of Warcraft? Put It on Your Resume.

Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
Laura Entis