News and Articles About Gamification
Employers increasingly are finding that the more tedious the task, the more effective it is to make a game of it.
Heaps of affirming data and successful adoption of training programs based on video games by well regarded companies has done little to bolster the reputation of this unfairly reviled technology.
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
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Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
It's a creative solution to a common problem.
A little friendly competition translated into a big jump in sales.
Not everyone is passionate about their work but everyone loves a good game.
When sales are a game and customers are players, this Boston-based company wins big.
Gamification can unlock your company's potential across all employees, job titles and departments.
The hand-sized device incorporates radio frequency sensors to measure sleep patterns and report back to users with analytic graphs.
Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.
Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.
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