Gamification

News and Articles About Gamification

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword “gamification” -- encourages frequent participation and makes mundane tasks entertaining.

Great at World of Warcraft? Put It on Your Resume.

Stephen Gillett, Symantec's chief operating officer and former Starbucks CIO, says the skills he learned playing the online game have helped him professionally.

Let It Flow: Unleash Hidden Streams of Productivity

By tapping into employees sweet spot of challenge and reward, they'll feel more motivated to get things done.

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.

Gamification Tapped by Some Employers to Recruit Candidates

The approach nets more engaged applications when integrated into a challenge-based hiring process.

Will Tomorrow's Entrepreneurs Learn With Virtual Reality?

New technology tools could provide an education method that can prepare us for any future.

Life Coaches, Gamification and Augmented Reality: What to Expect in Mobile This Year

From more education apps to iBeacons exploding on the market, 2014 will be a year where mobile will see massive disruption. Here are 10 predictions.

Amazon Just Bought a Video-Game Company

The Seattle-based tech giant has scooped up Irvine, Calif.-based Double Helix Games.

Entrepreneurship: The Game (Infographic)

Your game is being an entrepreneur. And here are your badges.

Why Your Business Should Get in on the Gamification Trend

Gamification, a principle for applying gameplay mechanics and theories to everyday problems, is growing in popularity. Here's how your small business can start playing.

Using Gamification to Boost Staff Morale

In addition to helping business owners solve problems around customer engagement and retention, gamification can enhance staff relations.

Company Turns 'Unsexy' Corporate Compliance Training on Its Head

True Office gamifies the way companies train their employees, with its founder insisting it's cheaper and more fun than hiring an expert.

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.

The Startup Bringing Video Games into the Real World

The video game of the future just might remind you of toys of the past. Sifteo cubes give tactile appeal to technology.

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.

Atari Co-Founder Nolan Bushnell on Gaming and Business Growth

The video-game pioneer recounts his startup story, pointing out common pitfalls of aspiring entrepreneurs.

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.

Entrepreneur's Most Popular '60-Second Solutions' of 2012

The appeal of gamification, how to avoid legal pitfalls, search engine optimization, and more top our list of your favorite videos offering fast fixes to your business challenges.

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.

Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups

Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.

How Gamification Can Help You Be a Better Manager

Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.

How Gamification Can Help Attract New Customers

Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.

How to Know If Gamification Is Right for You

Expert Gabe Zichermann explains when you might want to add game elements to your site -- and when you wouldn't.

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